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Facebook Video: Most Watched Publishers, September 2016

2016 October 25
by Peter Hamilton

Who are the BIG GUNS in the Wild West of Social Media Video? Video is the fastest growing segment of the social media industry. Facebook has 1.57 billion mobile Monthly Active Users, and dominates video: Over 7.9 million videos were uploaded directly to FB last month. They generated over 208 billion views… For 1.1 million +/- […]

Windrose Case Study : A Boutique Documentary Distributor Prepares for MIP

2016 October 11
by Peter Hamilton

(First published, March 28, 2016. Reposted for MIPCOM, 2016). This week’s focus is on the business and operations model of the boutique, international documentary distributor. Windrose is a Paris- and Nurnberg-based firm headed by Pauline Mazenod. In this unique Case Study, Pauline shares in generous detail her strategy, key business practices, advice for documentary producers, and much, […]

WildLIVE! Comes to Wildscreen, Bristol

2016 October 5
by Peter Hamilton

WildLIVE!   Understanding the Trend towards Real Time Wildlife Programming. Wildscreen, Bristol UK, October 12. LIVE is as hot as chili peppers. LIVE is popping up across territories, genres and formats. For example, just this week, A&E announced a live COPS documentary mini-series located in Dallas TX. At Wildscreen in Bristol, the BBC’s James Honeyborne will […]

Takeaways: Choppertown and the Wild West of Facebook Video (3 of 3)

2016 October 3
by Peter Hamilton
fbvideo chopper

Choppertown evolved from a credit card-financed first documentary to a profitable Facebook documentary channel. We profiled Choppertown‘s origins here (Part 1). And the takeoff as a hyper-niche Facebook Video channel here (Part 2). My podcast audio conversation with producer Zack Coffman is here. This week, here are my Takeaways… 1. Facebook Video: The Scale and […]

The Online Video Revolution Comes to SMASH: Trends & Insights from Nielsen

2016 September 22
by Peter Hamilton

Is the viewing of channels falling off a cliff as the audience shifts to online platforms and devices? Nielsen‘s SVP Audience Insights Peter Katsingris kindly accepted my invitation to come up to the SMASH Conference at WGBH Boston to share his analysis and key takeaways. Then I moderated what turned out to be a great conversation […]

Digital Video Landscape: “Producers Out! Tech-savvy Marketers In!”

2016 September 9
by Peter Hamilton

“The Revolution Will Not Be Televised: It will be streamed, snapped, tweeted, and projected in virtual reality.” That’s the title of a presentation from tech strategist and investor Ashu Garg, who leads Foundation Capital. His big thesis is that hybrid producers/ tech-savvy marketers will develop the “cross-platform, data-driven video strategies that blur the line between content and advertising.” […]

The Beatles: Eight Days A Week. Fab Four Archive Case Study

2016 September 5
by Peter Hamilton
bearltes poster cloeup

I was thrilled when I heard that Apple Corps is the force behind a major cinema release of an archive-based documentary on the rise of The Beatles. Then I saw a rough cut of THE BEATLES: EIGHT DAYS A WEEK, and for this early boomer, it delivers one emotional hit after another, song by song […]

Choppertown Rides Facebook Video to Earn Multiple Revenue Streams (2 of 3)

2016 August 29
by Peter Hamilton
fbvideo chopper

We continue our Case Study of Choppertown, the indie documentary producer that evolved into a model mini-network for the Facebook Era. Here is the link to Part 1 of 3 including Choppertown’s history and the sizzler. And a link to my 16-minute podcast audio conversation with Zack Coffman. Hybrid Revenue Streams In 2016, Choppertown evolved into a Facebook Video […]