Windrose Case Study : A Boutique Documentary Distributor Prepares for MIP

(First published, March 28, 2016. Reposted for MIPCOM, 2016). This week’s focus is on the business and operations model of the boutique, international documentary distributor. Windrose is a Paris- and Nurnberg-based firm headed by Pauline Mazenod. In this unique Case Study, Pauline shares in generous detail her strategy, key business practices, advice for documentary producers, and much, …

Digital Video Landscape: “Producers Out! Tech-savvy Marketers In!”

“The Revolution Will Not Be Televised: It will be streamed, snapped, tweeted, and projected in virtual reality.” That’s the title of a presentation from tech strategist and investor Ashu Garg, who leads Foundation Capital. His big thesis is that hybrid producers/ tech-savvy marketers will develop the “cross-platform, data-driven video strategies that blur the line between content and advertising.” …

Choppertown Rides Facebook Video to Earn Multiple Revenue Streams (2 of 3)

We continue our Case Study of Choppertown, the indie documentary producer that evolved into a model mini-network for the Facebook Era. Here is the link to Part 1 of 3 including Choppertown’s history and the sizzler. And a link to my 16-minute podcast audio conversation with Zack Coffman. Hybrid Revenue Streams In 2016, Choppertown evolved into a Facebook Video …

Choppertown: A Model Facebook Network with 2.0 Million Friends. (Part 1 of 3)

The message of Choppertown is that documentaries can make money from Facebook. It is the story about how a deficit-funded, observational documentary evolved into a ground-breaking Facebook “channel.” Thanks to Zack Coffman for sharing the ups, downs, and ups again of the Facebook marketing engine Choppertown. Here is Part 1 of my Case Study on documentary strategies for …

The Future of Video & the Internet: The Year of Live! Millennials, China, Shifts in Adspend, and More.

Mary Meeker is a legendary Silicon Valley analyst, guru and investor. Each year, she delivers her annual Internet trends report to a rapt audience at Code Conference. Disruption: I’m sharing Meeker’s work because she provides both context and specific examples of the huge and accelerating disruption that all of us in the video industry are experiencing …

SHEFFIELD  DOC/FEST 2016: HBO’s Sheila Nevins, Sharp Minds, Original Thinkers, VR & Artificial Intelligence

by Madelyn Most. Sheffield’s Doc/Fest is the UK’s largest documentary festival and the world’s #3. Attendance: This 23rd edition from June 10-15th attracted almost 33,000 participants and audience members: They included filmmakers, activists, curators, journalists, commissioning editors, directors, heads of foundations, religious leaders, lawyers, educators and film lovers. 3,500+ industry delegates attended from 60 countries. …