U.S. Presidential Election 2016: Why Polling Missed the Mark. Trump’s Secret Research Weapon

My valued colleague Dr. John Morse attended the ARF (Advertising Research Foundation) symposium on the Election and Polling Research. The panel shed light on how Hillary Clinton convincingly carried the popular vote, but was narrowly defeated in enough states to lose the archaic electoral college. Here are John’s recap and key insights: The difference between what people …

The Fidel Archive Case Study: Inside a PBS / NGC International Coproduction

(Originally published, September 21, 2014). The PBS/NGCI documentary The Fidel Castro Tapes caught our attention with its compelling and unseen footage of the Cuban revolution and the Cold War drama that followed. We wondered about the challenges of creating an archive-based film about an 88-year old Spanish-speaking personality who can be dangerously controversial, and who …

mipcom Takeaways: Ten Tips for Working with a Distributor

How can a producer best establish a winning relationship with a distributor? Creative Europe Media sponsored a workshop on distribution at mipcom that was moderated by Jone Aldave and featured Windrose’s Pauline Mazenod. The workshop complements our unique post on how a documentary distributor like Windrose manages its workflow at a major industry events like mipcom. …

WildLIVE! Comes to Wildscreen, Bristol

WildLIVE!   Understanding the Trend towards Real Time Wildlife Programming. Wildscreen, Bristol UK, October 12. LIVE is as hot as chili peppers. LIVE is popping up across territories, genres and formats. For example, just this week, A&E announced a live COPS documentary mini-series located in Dallas TX. At Wildscreen in Bristol, the BBC’s James Honeyborne will …

The Online Video Revolution Comes to SMASH: Trends & Insights from Nielsen

Is the viewing of channels falling off a cliff as the audience shifts to online platforms and devices? Nielsen‘s SVP Audience Insights Peter Katsingris kindly accepted my invitation to come up to the SMASH Conference at WGBH Boston to share his analysis and key takeaways. Then I moderated what turned out to be a great conversation …

Digital Video Landscape: “Producers Out! Tech-savvy Marketers In!”

“The Revolution Will Not Be Televised: It will be streamed, snapped, tweeted, and projected in virtual reality.” That’s the title of a presentation from tech strategist and investor Ashu Garg, who leads Foundation Capital. His big thesis is that hybrid producers/ tech-savvy marketers will develop the “cross-platform, data-driven video strategies that blur the line between content and advertising.” …

Choppertown Rides Facebook Video to Earn Multiple Revenue Streams (2 of 3)

We continue our Case Study of Choppertown, the indie documentary producer that evolved into a model mini-network for the Facebook Era. Here is the link to Part 1 of 3 including Choppertown’s history and the sizzler. And a link to my 16-minute podcast audio conversation with Zack Coffman. Hybrid Revenue Streams In 2016, Choppertown evolved into a Facebook Video …