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WildLIVE! Comes to Wildscreen, Bristol

2016 October 5
by Peter Hamilton
saflive

WildLIVE!   Understanding the Trend towards Real Time Wildlife Programming. Wildscreen, Bristol UK, October 12. LIVE is as hot as chili peppers. LIVE is popping up across territories, genres and formats. For example, just this week, A&E announced a live COPS documentary mini-series located in Dallas TX. At Wildscreen in Bristol, the BBC’s James Honeyborne will […]

Takeaways: Choppertown and the Wild West of Facebook Video (3 of 3)

2016 October 3
by Peter Hamilton
fbvideo chopper

Choppertown evolved from a credit card-financed first documentary to a profitable Facebook documentary channel. We profiled Choppertown‘s origins here (Part 1). And the takeoff as a hyper-niche Facebook Video channel here (Part 2). My podcast audio conversation with producer Zack Coffman is here. This week, here are my Takeaways… 1. Facebook Video: The Scale and […]

The Online Video Revolution Comes to SMASH: Trends & Insights from Nielsen

2016 September 22
by Peter Hamilton
nlogo

Is the viewing of channels falling off a cliff as the audience shifts to online platforms and devices? Nielsen‘s SVP Audience Insights Peter Katsingris kindly accepted my invitation to come up to the SMASH Conference at WGBH Boston to share his analysis and key takeaways. Then I moderated what turned out to be a great conversation […]

Digital Video Landscape: “Producers Out! Tech-savvy Marketers In!”

2016 September 9
by Peter Hamilton
genz

“The Revolution Will Not Be Televised: It will be streamed, snapped, tweeted, and projected in virtual reality.” That’s the title of a presentation from tech strategist and investor Ashu Garg, who leads Foundation Capital. His big thesis is that hybrid producers/ tech-savvy marketers will develop the “cross-platform, data-driven video strategies that blur the line between content and advertising.” […]

The Beatles: Eight Days A Week. Fab Four Archive Case Study

2016 September 5
by Peter Hamilton
bearltes poster cloeup

I was thrilled when I heard that Apple Corps is the force behind a major cinema release of an archive-based documentary on the rise of The Beatles. Then I saw a rough cut of THE BEATLES: EIGHT DAYS A WEEK, and for this early boomer, it delivers one emotional hit after another, song by song […]

Choppertown Rides Facebook Video to Earn Multiple Revenue Streams (2 of 3)

2016 August 29
by Peter Hamilton
fbvideo chopper

We continue our Case Study of Choppertown, the indie documentary producer that evolved into a model mini-network for the Facebook Era. Here is the link to Part 1 of 3 including Choppertown’s history and the sizzler. And a link to my 16-minute podcast audio conversation with Zack Coffman. Hybrid Revenue Streams In 2016, Choppertown evolved into a Facebook Video […]

Very Sad News: Mercury Media’s Tim Sparke

2016 August 26
by Peter Hamilton

We learned that our friend and partner Tim Sparke passed away on Wednesday after a long illness. Our condolences to Vidya, Abigail and Oliver, and to Tim’s friends and family. The funeral has now been confirmed for Friday 9th Sept at 1.30pm, at the Holy Trinity Church in Dorchester.   Tim’s family requested that any friends […]

Choppertown: A Model Facebook Network with 2.0 Million Friends. (Part 1 of 3)

2016 August 23
by Peter Hamilton
fbvideo chopper

The message of Choppertown is that documentaries can make money from Facebook. It is the story about how a deficit-funded, observational documentary evolved into a ground-breaking Facebook “channel.” Thanks to Zack Coffman for sharing the ups, downs, and ups again of the Facebook marketing engine Choppertown. Here is Part 1 of my Case Study on documentary strategies for […]