The message of Choppertown is that documentaries can make money from Facebook. It is the story about how a deficit-funded, observational documentary evolved into a ground-breaking Facebook “channel.” Thanks to Zack Coffman for sharing the ups, downs, and ups again of the Facebook marketing engine Choppertown. Here is Part 1 of my Case Study on documentary strategies for […]
Unscripted producers are agitated by a legal conflict between Discovery and an established production company. The key underlying issue relates to production accounting practices. Variety‘s Cynthia Littleton covers the story thoroughly here. It’s an excellent must-read. Here is the opening and the link to the entire article. by Cynthia Littleton A legal battle over accounting practices that […]
Recent press releases from Amazon, Netflix and Nat Geo reveal trends in the “Post-Schedule Economy”. I quickly applied several criteria to a sample of seven films, including Amazon’s 13-parter on Hugh Hefner. Five of them focus on Big Names (e.g., Hefner) and/or involve A-Listers in the production team (e.g., Leo Dicaprio). Four involve Crime, Violence […]
I’m very excited about moderating a conversation about the BIG TRENDS in Science Media at the SMASH Conference in Boston next month. The session follows the opening Keynote by MIT Media Lab’s Joi Ito. Here is the presser from the Jackson Hole / WGBH team behind SMASH: As the curators of the Science Media Awards […]
How do you present a 100% credible production budget to a network or funder? For my clients’ projects, I work with the Budget Whisperer — the respected senior consultant, Elizabeth Ventura. Elizabeth has worked for 12+ years as a Production Manager on programs for dozens of US networks. Docs and specials that she budgeted have been approved by: […]
The Future of Video & the Internet: The Year of Live! Millennials, China, Shifts in Adspend, and More.
Mary Meeker is a legendary Silicon Valley analyst, guru and investor. Each year, she delivers her annual Internet trends report to a rapt audience at Code Conference. Disruption: I’m sharing Meeker’s work because she provides both context and specific examples of the huge and accelerating disruption that all of us in the video industry are experiencing […]