The ‘Rule of Thumb’ for Co-pro’s, Acquisitions and Pre-sales
by Off the Fence’s Bo Stehmeier at MIPDoc 2014
Bo Stehmeier heads distribution at Off the Fence, and he joined Peter Hamilton at MIPDoc to talk about “Money Matters.”
The “Big Question” for Bo is that the marketplace has become a really complicated space to navigate, so he created a rule of thumb to help people navigate the structures. He says “The biggest question in the room is always: ‘How much should I be asking for my program?’” Bo’s rule of thumb helps clear out the fog.