Facebook Unscripted Strategy: From “Video First” to “Video Fumble”

Facebook is fumbling its video strategy. I have argued here that unlike traditional media players like Disney and Discovery, Facebook enjoys the financial scale and margins to throw endless buckets of mud against the wall of its video / social media strategy to see what sticks. That’s despite the hammering that Facebook’s reputation and enterprise value …

How to Measure and Value Audiences for Unscripted Programs. A Podcast with Parrot Analytics’ Courtney Williams

Parrot Analytics is an industry leader in tracking audience demand for television content in the new age of online video. Until recently, our industry relied on a well-established solution to rate and value the audience for a specific program or channel. Nielsen, BARB and others record program viewing decisions in a panel of homes. The panelists …


Hitchhiking Pays Off: Four Key Takeaways from NEWF, Africa’s Nature, Environment & Wildlife Film Congress

by Hilary Sparrow. Sometimes serendipity opens doors you never even knew were there. I met Noel Kok at the Jackson, WY airport last September. I was eavesdropping on a phone conversation between Noel, his wife and kids. He let them know he’d safely landed after a long journey and would now find a taxi to …

NEWF: Peter’s Takeaways from an Excellent Week in Durban

The 2nd addition of the Nature, Environment & Wildlife Film Congress was definitely a peak experience among the scores of conferences that I have attended over five decades. Africa! In Durban, we felt Africa’s resurgence. Big time. Amazing, youthful talent. Exciting projects. Eagerness to learn from industry veterans including Off The Fence, Earth Touch, Scorpion TV, Wild Bear and …

THE CLEANERS An Anti-Case Study From Berlin: UPDATE

A letter from Christian Beetz: Dear Peter, Thank you very much for your Case Study and your moderation at Sunny Side. Before you go into the well deserved summer break, I would like to give you a brief update on THE CLEANERS. Christian Beetz with ARD/WDR’s Christiane Hinz. Credit : Jean-François Augé / studio-ouest.com Oscar …

Best British Documentaries, Factual, Lifestyle & Current Affairs, 1H 2018. UK Ratings #1-100

The “Best of British” is one of my most popular posts that lists the year’s highest-rated unscripted programs in the UK. For a different look at 2018 through June 30, I combined the Documentary, Factual, Lifestyle & Current Affairs categories. My expanding coverage of Audience Analysis is sponsored by Parrot Analytics. Watch out for more …

Africa’s Nature, Environment & Wildlife Filmmakers Congress (NEWF), Durban, July 16-18. The Program

I’m very excited about flying down to Durban to attend the second edition of NEWF, Africa’s Nature, Environment & Wildlife Filmmakers Congress, starting July 16. “The primary aim of NEWF is to create a path to conservation through film while discovering the next generation of Africa’s nature, environment and wildlife filmmakers.” That’s the message from NEWF’s Executive …

THE CLEANERS An Anti-Case Study from Berlin: A $1.3 Mn Investigative Documentary Premieres at Sundance. Faces Deep Deficit

THE CLEANERS ticked all the boxes. Despite Sundance selection and sales to prestigious broadcasters worldwide, the producers are digging out from a deep deficit. The business model for investigative documentaries has always been risky. It is now under siege… and needs new solutions. That’s the message presented by Christian Beetz, co-CEO of Gebrueder Beetz Filmproduktion …