The rush from linear to streaming accelerates. Netflix reaches saturation in North America and is targeting global growth (See chart). Its U.S. rivals are mostly left far behind in both subscribers and in spend on original programs. Streaming competitors have emerged in Europe and elsewhere. The good news is that the platforms need content including …
What are the responsibilities and workload of an executive producer for a wildlife coproduction intended for a global audience?? James Manfull is the EP for Love Nature, and in a previous life a producer for Nat Geo’s Natural History Unit. James shares his day-to-day responsibilities– from concept evaluation to delivery — as the EP of …
What are the key demand trends in the documentary sector across platforms, and how are the festivals responding? That was the ambitious topic for this morning’s recording of an engaging panel for the upcoming Guangzho International Documentary Film Festival 2021. China had almost fallen off my radar after many years of deep involvement in the …
Byron Media’s John Morse reports that Nielsen’s widely-used TV universe numbers provide an important context for advertising and therefore for programming and production targets. Nielsen updates all its universe national base counts once every year in September and they are the official estimates for 2022. KEY TAKEAWAYS: PAST YEAR CHANGES This year the total US …
The buzz of the week centred on The Walt Disney Company‘s announcement that Disney+ had added only 2 million subscribers in 3Q 21. Lightshed Ventures Partner Rich Greenfield shared with Bloomberg‘s Emily Chang his useful analysis of why Disney’s streaming strategy is failing. The message: Disney owns all the programming and other resources to accelerate …
In a failing difficult bid to catch up with Netflix, the legacy media groups are investing heavily in promoting their streaming services on their own and other channels. iSpot.tv reported on the promotion and advertising spend by the major TV network groups for their streamers. Discovery+ Ran 420,485 national TV airings of promotion/advertising content, with …
Netflix‘s commanding lead on the flock of streamers is captured in a new set of U.S. data just released by GfK MRI-Simmons and shared by Byron Media‘s John Morse. Interviews were conducted over a 12 month period and respondents were asked which streaming services they watched during the last seven days. The most active commissioners …
What is Netflix’s share of U.S. viewing? Last month I reported on Comscore’s June 2021 findings that Netflix (26% market share) and YouTube (21%) dominate viewership on connected TV’s. The key Comscore measure is ‘Time Spent’. Here’s the chart: Misleading However, the data is misleading if you are a producer, distributor or programmer whose job …