PBS History Programming: Audience & Pipeline. Top 5

This post continues my coverage of the PBS audience for History and Science for delegates attending WCSFP Congress in San Francisco. The focus here is on the strands American Experience, American Masters and Secrets of the Dead. Also profiled are the highest-rated PBS History specials and limited series outside the strands. Next post: The Vietnam War. …

PBS Science Audience: Non-NOVA Series & Specials. Top 5 (#3)

PBS commissions Science specials and series in addition to the NOVA pipeline. Top 5 Non-NOVA Science: Context: PBS’s average primetime rating is 1.41. That translates as an audience of 2,116,000 P2+. Recap: Volume of Originals / Year (Hours / Est) History: 70+ Science: 40-50 Natural History: 30-40 Total: 140-160 Event Strategy PBS combines thematic programs …

NOVA Tops 4.5 Million Viewers: Trends, Filters, and Recent Greenlights (PBS Audience #2.)

NOVA is the PBS signature Science strand. It is presented by WGBH Boston and carried on almost all of PBS’s 350+ stations. Viewers: Despite generally shrinking audiences for broadcasters, NOVA’s 3-Season rating trend is positive: 1.95 HH (2014-15) 1.89 HH (2015-16) 1.99 HH (2016-17). The Median Age of NOVA viewers is 63. This year’s quick …

PBS Series Ranker: The Audience For History & Science Strands, 2014-2017

Science and History programs are anchors of PBS’s programming strategy. This series of posts covers the audience and pipeline for these two popular genres. The Big Picture Chart: Strands: Science: NOVA. History: American Experience, American Masters and Secrets Of The Dead. Other genres captured in the Series Ranker are Drama (Masterpiece Theater, until recently driven by Downton …

Audience Ratings Information for Producers: Arming Yourself for Negotiations

Producers are at a big disadvantage in negotiations with U.S. networks because they lack industry information such as program ratings, network distribution trends, and network revenues. Best Deal We create customized reports for each producer that provides the knowledge that they need to get the best deal in the US marketplace. The reports include complete …


ARCHIVE VALLEY: FASTER, EASIER & MORE COST-EFFECTIVE RESEARCH & LICENSING. FREE ACCESS OFFER

Archive Valley is an innovative online platform that gives documentary filmmakers convenient access to fresh archive footage sources and to top archive researchers worldwide. This new efficient archive research solution is online, and Archive Valley encourages you to take advantage of free access to our Beta platform! Our Mission Archive Valley’s goal is to make it faster, …

Program Tune-in is Boosted by BIG DATA plus Psychographics plus Targeted Promo’s plus Addressable TV’s. New Case Study

BIG, BIG DATA combined with addressable program promotions is a recipe that drives targeted audiences to view programs on channels. That’s the key Takeaway from a Case Study shared by Cambridge Analytica (CA). The Good News: It means higher ratings, stronger revenue streams, and more money for programming. Cambridge Analytica: CA’s giant database captures 2,000 …

Facebook’s Video Strategy: “Throw Lots Of Video Against The Wall. See What Sticks!”

Wall Street to Facebook CEO Mark Zuckerberg: “You have 2 billion monthly users and immense monetization capability. “Your move into video will have big knock-on impacts on producers, channels and others in the video ecosystem.” “So tell us: What is Facebook’s video strategy?” Zuckerberg: “Well, I think the answer to that is we don’t know …