Program Tune-in is Boosted by BIG DATA plus Psychographics plus Targeted Promo’s plus Addressable TV’s. New Case Study

BIG, BIG DATA combined with addressable program promotions is a recipe that drives targeted audiences to view programs on channels. That’s the key Takeaway from a Case Study shared by Cambridge Analytica (CA). The Good News: It means higher ratings, stronger revenue streams, and more money for programming. Cambridge Analytica: CA’s giant database captures 2,000 …

Facebook’s Video Strategy: “Throw Lots Of Video Against The Wall. See What Sticks!”

Wall Street to Facebook CEO Mark Zuckerberg: “You have 2 billion monthly users and immense monetization capability. “Your move into video will have big knock-on impacts on producers, channels and others in the video ecosystem.” “So tell us: What is Facebook’s video strategy?” Zuckerberg: “Well, I think the answer to that is we don’t know …


“Hands & Pans”: Tasty’s Cooking Format Burns the Food Network in the Online Video Economy

Tasty is enjoying a meteoric rise driven by its low budget, fixed-camera cooking format and Facebook distribution. It is a Case Study in how viewing on Facebook is hurting leading cable channels like the Food Network, and in turn, damaging Discovery‘s valuation. Hands & Pans: Tasty is a BuzzFeed division that produces and shares content related to comfort …

Facebook Dominates While Newspaper Publishers Pivot to Video: Takeaways for Channels?

Print publishers like The Washington Post, The New York Times and The Guardian are pivoting to video. However, their turn to video fuels Facebook‘s dominance of Social Media while adding costs to the suffering newspaper business model. Strategy: The strategy of former print media players is to: Integrate video into their online reporting, and Commission short-form documentaries …

MIP Cancun Co-production Matchmaking Market: Last Chance to Register for Pre-scheduled 1-to-1 Meetings with Industry Leaders

October 13 is the last date for producers and production executives to register for your eight guaranteed 1-on-1 meetings with potential copro partners like Netflix, Amazon, Televisa, FOX Networks, Discovery, Globo and more! The new MIP Cancun Co-Production Matchmaking Market, November 15-17, 2017, will be the leading one-to-one partnership forum for Latin America. Format As well as …

ARCHIVE VALLEY: FASTER, EASIER & MORE COST-EFFECTIVE RESEARCH & LICENSING. FREE ACCESS OFFER

Archive Valley is an innovative online platform for documentary creators. Our platform gives producers convenient access to fresh archive footage sources and to top archive researchers worldwide. I’m Melanie Rozencwajg, Co-founder and CEO of Archive Valley, and I’m writing to you from our Paris HQ to tell you about the new, efficient archive research solution …

PBS & Natural History Programming: A Ratings Snapshot for the Jackson Hole Wildlife Film Festival.

Wildlife programming is an area of strategic focus and growth for PBS: Natural History appeals strongly to PBS’s core audience. And the genre is bringing in new and younger viewers. Ratings Revealed: Is the PBS audience for Natural History as big as many claim? How old are the viewers? Who originates the programs? How many …