Netflix and the streamers share only a sliver of useful data about their viewing audience. However, a steady flow of independent research provides a jigsaw puzzle of insights into the streaming ecosystem. Lots of worthwhile data crossed my desk this month. Here are 12 highlight charts, with just a little commentary. Don’t miss my Desktop …
Steve Harris bursts with inspiring insights into the pitching process. He has a gift for breaking out the key qualities for a successful pitch. As my charismatic, globe-trotting co-presenter, Steve has shared his insider knowledge to grateful producers at WESTDOC (LA), AIDC (Adelaide), Sunny Side (La Rochelle), and more. He draws on his veteran experience …
“Bullshit!” That’s how Donald Trump’s attorney general William Barr describes the claimed evidence of election fraud presented in the documentary 2000 Mules. Barr was being deposed for last week’s Congressional hearings on the January 6, 2021 riot at the U.S. Capitol. The hearings characterize the proponents of these election falsehoods — like the producers of …
by Ed Hersh. If there’s anyone out there who doesn’t yet believe that the media ecosystem is shifting under our feet, the tumultuous events of the last few weeks at Netflix, Warner/Discovery and CNN certainly should convince you. And nowhere can you see these shifts more clearly than in the still-burgeoning field of True Crime …
We often listen in to discussions about the rise of Netflix and the streamers as if cable / satellite channels have gone the way of VHS tapes. Not so fast! Byron Media‘s John Morse generously shared a 4Q 2021 snapshot of the distribution footprints of U.S. cable channels, filtered here for documentary/unscripted buyers and news …
Apple briefly became the first $3 trillion company. Its valuation is roughly equal to the gross domestic product of Britain or India. And it is equivalent to about six JPMorgan Chases, the biggest American bank, or 30 General Electrics. This milestone constrasts dramatically with today’s valuations of legacy media companies like Disney, ViacomCBS and Discovery, …
The buzz of the week centred on The Walt Disney Company‘s announcement that Disney+ had added only 2 million subscribers in 3Q 21. Lightshed Ventures Partner Rich Greenfield shared with Bloomberg‘s Emily Chang his useful analysis of why Disney’s streaming strategy is failing. The message: Disney owns all the programming and other resources to accelerate …
In a failing difficult bid to catch up with Netflix, the legacy media groups are investing heavily in promoting their streaming services on their own and other channels. iSpot.tv reported on the promotion and advertising spend by the major TV network groups for their streamers. Discovery+ Ran 420,485 national TV airings of promotion/advertising content, with …