Why do Netflix-type Subscription Video On Demand / Over-The-Top (SVOD/OTT) services succeed? Or fail? My colleague Dr John Morse (Byron Media) shared a very useful presentation / webinar from research firm Parks Associates titled AVOIDING OTT’s TOP FIVE MISTAKES. The key is Subscriber Retention. More than 25% of current SVOD/OTT customers have recently cancelled a …
Producers are on the receiving end of another rate card reduction from Amazon Prime Video Direct. The online retail behemoth is cutting U.S. royalties from the present range of 6 to 15 cents per-hour-viewed. The new rate is between 4 and 10 cents per-hour-viewed. A similar 33% rate reduction is being introduced in UK, Germany …
The feature documentary is booming. That’s the message from Sundance 2019. Reported bids for rights approach $20 million. Topping the list is Knock Down the House, the Sundance Audience Award winner that captures the run for Congress in 2018 of the “AOC” superstar Alexandria Ocasio-Cortez. The SVOD giant reportedly bid $10 million for worldwide rights. That’s …
In this week’s podcast, veteran unscripted producer Michael Hoff shares his Takeaways on the Realscreen Summit. Realscreen was held in New Orleans for the first time this year. Michael is President & Executive Producer of Hoff Productions. Key Takeaways include: Michael says that network executives are regaining their footing after enduring the recent hard impacts of …
The documentary niche has remarkable financial scale, as measured by the films seeking selection at Sundance. Let’s assume that the average production cost of all 2,649 Sundance submissions for 2019 is $500,000. Actual budgets range from around $200,000 up to $5+ million. $500K is a conservative average. Production Cost: 2,600 documentaries were “Not Accepted” in 2019. The …
Here are my key Takeaways for 2018. It was the year in which Netflix accelerated its challenge to the entire film and television eco-system, with the Amazon behemoth adding to the disruptive force of online video. 1.Channels Under Threat. Factual commissions boomed since the mid-Eighties. A tiny documentary market exploded into the global Unscripted industry …
Dear Friends & Colleagues, It’s been a fascinating year to report on the online video tsunami that is restructuring our industry. As the New Year approaches, we often feel that Netflix and Amazon Prime in particular are changing everything, and at an accelerating rate… I hope that my analysis of the emerging ecosystem for documentary and unscripted programs helps you …
Is the U.S. Cable /Satellite Channels business facing its Napster moment? That’s when a disruptive online solution (Napster) sucks the revenues out of an established business model (the CD-based retail music industry.) Cord-cutting accelerated to record levels in the 3rd Quarter, surprising industry analysts. Cord-nevers: The mainly Millennial non-cabled home is a growing segment. Cord-nevers …