Our topic for this week’s podcast: Measuring demand for FOOD programs in the U.S., UK and Europe. Sharing her expertise and analysis is Karina Dixon, the Insights Director of Parrot Analytics. Karina Dixon, Insights Director of Parrot Analytics. Top Food Shows In the podcast, Karina surveys the top Food shows measured by audience demand in the UK, U.S. and Western Europe. PODCAST …
U.S. Basic Cable / Satellite channels are experiencing powerful headwinds from three sources: Households Using Television (HUTS) are in decline as viewers seek their entertainment from online platforms. The Distribution footprints of channels are shrinking as viewers cut the cord or switch to skinny bundles. And Ratings for the channels are falling as the audience shifts to …
Sam Barcroft has built a pioneering production company that is successfully adapting to the new digital content universe. He describes Barcroft Media‘s strategy of servicing traditional channels, SVOD services like Netflix, and the new digital platforms like Facebook. Facebook Watch is a Winner: Barcroft is an early and enthusiastic production partner for Facebook Watch. Launched …
A senior Netflix executive recently presented his company’s strategy of continuous innovation. It reveals how BIG DATA drives the personalization of programming decisions. It’s a very useful read for anyone who is pitching to a SVOD service. (Don’t miss my in depth coverage of Netflix and the SVOD market.) Enjoy my selection of slides from …
Dr John Morse heads the consumer research firm Byron Media. He is a highly-respected industry veteran with a deep specialization in viewing behavior. He describes how, until recently, we relied on well-established processes and research firms like Nielsen, COMSCORE and BARB to accurately calculate how many viewers watch a particular program, and what type of …
Anthony Bourdain measured up as #2 in the entire online video universe. He was eclipsed only by the BBC’s massive Planet Earth / Blue Planet franchise. That’s the key finding from Parrot Analytics‘ latest measure of global online engagement in documentary programs and series. Parrot is a cutting-edge research firm that sweeps up millions and …
THE CLEANERS ticked all the boxes. Despite Sundance selection and sales to prestigious broadcasters worldwide, the producers are digging out from a deep deficit. The business model for investigative documentaries has always been risky. It is now under siege… and needs new solutions. That’s the message presented by Christian Beetz, co-CEO of Gebrueder Beetz Filmproduktion …
The program development process is changing in ways that are very consequential for the profitability of independent producers. That’s the message from Michael Hoff, founder and CEO of Hoff Productions, based in the Bay Area since 1993. Michael has been a great friend and valued supporter of this newsletter. We have been sharing notes about the …