Sports viewers are leaving the channels. Why? What it means for the Documentary Economy

Sports ratings in the U.S. are in sharp decline. Why? What does it mean for the Documentary/Unscripted sector? What’s driving Sports viewing? Some industry analysts blame Covid: Empty stands take away the noise, the fan reaction shots and fan storylines that both energize games and deepen the viewer’s emotional engagement. Many fan-free top-flight games in …

SNAP: The paths to mobile video success that Quibi missed

While Quibi collapsed, its key mobile video competitor SNAP showed what could have been. Snap started as a user-generated mobile content and social media venture. The target: Gen Z and millennials. Camera technology is at the center of its value prop. Watch the SNAP promo. Video Strategy: Snap expanded beyond user-generated content Its free Discover …


Quibi: Collapse was in its DNA!

Quibi was destined to fail. I was sure of that when I first read the presser announcing the business plan. There must be deep psychological reasons why retirement-age industry titans can even begin to fantasize about succeeding in mobile video — a medium that targets 10-20 yo’s with goofy dance videos shot in their Covid …

Quibi’s $1.8 Billion Fiasco: Founder blames coronavirus, not flawed business model

Quibi is a dud, as I predicted. Even with a free 90-day trial, the Quibi app has been installed by less than 3.5 million consumers. It ranks #125 among free iPhone app downloads. That’s behind Duolingo, the language app where I recently failed to learn much Swedish (“Hej, hej!”). Founder and Hollywood mogul Jeffrey Katzenberg …

Sunny Side Cyber Week Sale

YouTube: Billions in Revenues Expand Documentary Commissions. Netflix’s Audience Share

YouTube’s 15th Birthday:  A Growing  Industry Power-house. For months, I’ve been hearing about YouTube commissions for documentaries and specials. Very respectable US and UK producers are the beneficiaries. Generous budgets are in the $750,000 – $1.5 million range. Topics have included the youth-targeted categories of pop culture and music celebrity bio-docs. YouTube’s head of Originals, Susanne Daniels …

The Five Top Trends in 2019 from Veteran Producer Michael Hoff. Podcast

Michael Hoff is a veteran producer who has delivered more than 1,000 hours of mainly male-targeted Factual Entertainment to dozens of clients. Michael shares his 5 Top Takeaways for 2019… focusing on how the shift to streaming is changing the ways that cable channels commission programs. Listen to Hoff Productions’ Michael Hoff (25 min) Michael …