The buzz of the week centred on The Walt Disney Company‘s announcement that Disney+ had added only 2 million subscribers in 3Q 21. Lightshed Ventures Partner Rich Greenfield shared with Bloomberg‘s Emily Chang his useful analysis of why Disney’s streaming strategy is failing. The message: Disney owns all the programming and other resources to accelerate …
In a failing difficult bid to catch up with Netflix, the legacy media groups are investing heavily in promoting their streaming services on their own and other channels. iSpot.tv reported on the promotion and advertising spend by the major TV network groups for their streamers. Discovery+ Ran 420,485 national TV airings of promotion/advertising content, with …
Netflix‘s commanding lead on the flock of streamers is captured in a new set of U.S. data just released by GfK MRI-Simmons and shared by Byron Media‘s John Morse. Interviews were conducted over a 12 month period and respondents were asked which streaming services they watched during the last seven days. The most active commissioners …
What is Netflix’s share of U.S. viewing? Last month I reported on Comscore’s June 2021 findings that Netflix (26% market share) and YouTube (21%) dominate viewership on connected TV’s. The key Comscore measure is ‘Time Spent’. Here’s the chart: Misleading However, the data is misleading if you are a producer, distributor or programmer whose job …
The COP 26 UN Climate Change Conference opens in Glasgow on October 31, bringing urgency to the race to save our planet. Documentary commissioners, producers and distributors have responded with lots of new orders. Does global warming have the urgent audience appeal of programs that address hot button issues like true crime, gender, and social …
Netflix (26% market share) and YouTube (21%) dominate viewership on connected TV’s. The launch and rollout of powerful new streamers like Disney+, HBO Max, Paramount+ and Discovery+ hardly dented their dominance. Their combined share of the key measure of Time Spent dropped only 2% in 18 months. The outlook is not promising for the new …
The giant Discovery and Nat Geo shark promotions are going strong 33 summers after the launch of Shark Week in 1988? What do these promotions tell us about how the legacy channels are transitioning to streaming? And is the Shark programming niche really a $23+ million opportunity for producers? Veteran programming executive and senior consultant …
A random email blast from streaming promoter KillTheCableBill revealed lots of fascinating data about the streamers – their subscribers and their economics. The Netflix breakdown by political party is a favorite: What does it mean? Demographics Cable subscribers are found more in U.S. counties and households that are characterized by lower income, but above poverty. …