How are the channels responding to the rise of Netflix and the streamers? They’re launching their own streamers like NBC and Peacock, providing their brand and content, like Nat Geo to Disney +, or maybe just getting caught in the headlights. Dan Salerno is deeply specialized in documentary and unscripted programming, and together we pull …
Sports ratings in the U.S. are in sharp decline. Why? What does it mean for the Documentary/Unscripted sector? What’s driving Sports viewing? Some industry analysts blame Covid: Empty stands take away the noise, the fan reaction shots and fan storylines that both energize games and deepen the viewer’s emotional engagement. Many fan-free top-flight games in …
While Quibi collapsed, its key mobile video competitor SNAP showed what could have been. Snap started as a user-generated mobile content and social media venture. The target: Gen Z and millennials. Camera technology is at the center of its value prop. Watch the SNAP promo. Video Strategy: Snap expanded beyond user-generated content Its free Discover …
Quibi was destined to fail. I was sure of that when I first read the presser announcing the business plan. There must be deep psychological reasons why retirement-age industry titans can even begin to fantasize about succeeding in mobile video — a medium that targets 10-20 yo’s with goofy dance videos shot in their Covid …
Veteran media industry consultant Ed Hersh returns to my podcast platform to explore the multiple seismic changes shaking the Documentary / Unscripted sector and what producers need to know. We discuss how the term ‘Perfect Storm‘ captures the confluence of: Covid impacts, The shift by viewers from channels to direct-to-consumer (DTC) platforms like Netflix and …
The U.S. Pay TV distribution footprint is forecast to shrink by a record 2.5 million subscribers in Q2 2020. This follows a previous record drop of 2 million subscribers in Q1 2020. In the past 12 months, 6.5+ million customers have cut the cord. The forecast loss for Full Year 2020 is 8-9 million subscribers. …
Quibi is a dud, as I predicted. Even with a free 90-day trial, the Quibi app has been installed by less than 3.5 million consumers. It ranks #125 among free iPhone app downloads. That’s behind Duolingo, the language app where I recently failed to learn much Swedish (“Hej, hej!”). Founder and Hollywood mogul Jeffrey Katzenberg …
Monthly News Highlights is a co-publication with Sunny Side of the Doc. Netflix takes Wildlife genre to the the dark side TIGER KING: Murder, Mayhem and Madness is a True Crime docuseries that pulls its punches on animal cruelty as it dives into the outsize characters and high stakes of Big Cat world. It is emerging …