Nielsen released their Top 10 Streamed Programs for 2020 (U.S.) in three categories: Originals, Acquisitions and Movies. Their key metric is Minutes-Streamed-per-Show. In the Originals category, the Top 10 is led by OZARK with 30.5 billion views in 2020. TIGER KING is #4 with 15.6 billion views. When I looked deeper into the data, I …
by Dan Salerno “Netflix users watched more than 3 billion minutes of The Crown in the week of Nov. 16-22”. That’s The Hollywood Reporter’s headline for its coverage of Nielsen’s latest streaming rankings. Nielsen noted that two thirds of The Crown’s viewers were over the age of 55. That inspires a question: Does the older …
For last week’s World Congress of Science and Factual Producers I reached out to Ed Hersh, industry vet and consultant, to share his top takeaways. It’s always been one of the go-to gatherings of documentary producers, commissioning editors, and funding foundations, but this year it was online instead of in some exotic global city. We …
Tom Jennings’ DIANA IN HER OWN WORDS became a social media sensation when Netflix paired his documentary with the hit drama series THE CROWN on its user interface. In our podcast, Tom describes the massive, emotional wave that swept around the world, a mood captured by singer Demi Lovato‘s post to her 93.3 million followers: …
Discovery Inc. President and CEO David Zaslav announced the discovery+ streaming service on Wednesday. Here are: The key facts. Takeaways from veteran programming exec Dan Salerno and myself. And another veteran network exec added valuable feedback. Mission “With discovery+, we are seizing the global opportunity to be the world’s definitive product for unscripted storytelling.” David …
How are the channels responding to the rise of Netflix and the streamers? They’re launching their own streamers like NBC and Peacock, providing their brand and content, like Nat Geo to Disney +, or maybe just getting caught in the headlights. Dan Salerno is deeply specialized in documentary and unscripted programming, and together we pull …
Sports ratings in the U.S. are in sharp decline. Why? What does it mean for the Documentary/Unscripted sector? What’s driving Sports viewing? Some industry analysts blame Covid: Empty stands take away the noise, the fan reaction shots and fan storylines that both energize games and deepen the viewer’s emotional engagement. Many fan-free top-flight games in …
While Quibi collapsed, its key mobile video competitor SNAP showed what could have been. Snap started as a user-generated mobile content and social media venture. The target: Gen Z and millennials. Camera technology is at the center of its value prop. Watch the SNAP promo. Video Strategy: Snap expanded beyond user-generated content Its free Discover …