Sports viewers are leaving the channels. Why? What it means for the Documentary Economy

Sports ratings in the U.S. are in sharp decline. Why? What does it mean for the Documentary/Unscripted sector? What’s driving Sports viewing? Some industry analysts blame Covid: Empty stands take away the noise, the fan reaction shots and fan storylines that both energize games and deepen the viewer’s emotional engagement. Many fan-free top-flight games in …


SNAP: The paths to mobile video success that Quibi missed

While Quibi collapsed, its key mobile video competitor SNAP showed what could have been. Snap started as a user-generated mobile content and social media venture. The target: Gen Z and millennials. Camera technology is at the center of its value prop. Watch the SNAP promo. Video Strategy: Snap expanded beyond user-generated content Its free Discover …

Quibi: Collapse was in its DNA!

Quibi was destined to fail. I was sure of that when I first read the presser announcing the business plan. There must be deep psychological reasons why retirement-age industry titans can even begin to fantasize about succeeding in mobile video — a medium that targets 10-20 yo’s with goofy dance videos shot in their Covid …

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Documentary Eco-system Snapshot: The Outlook for the Channels

The U.S. Pay TV distribution footprint is forecast to shrink by a record 2.5 million subscribers in Q2 2020. This follows a previous record drop of 2 million subscribers in Q1 2020. In the past 12 months, 6.5+ million customers have cut the cord. The forecast loss for Full Year 2020 is 8-9 million subscribers. …

Quibi’s $1.8 Billion Fiasco: Founder blames coronavirus, not flawed business model

Quibi is a dud, as I predicted. Even with a free 90-day trial, the Quibi app has been installed by less than 3.5 million consumers. It ranks #125 among free iPhone app downloads. That’s behind Duolingo, the language app where I recently failed to learn much Swedish (“Hej, hej!”). Founder and Hollywood mogul Jeffrey Katzenberg …