Windrose Case Study : A Boutique Documentary Distributor Prepares for MIP

(First published, March 28, 2016. Reposted for MIPCOM, 2016). This week’s focus is on the business and operations model of the boutique, international documentary distributor. Windrose is a Paris- and Nurnberg-based firm headed by Pauline Mazenod. In this unique Case Study, Pauline shares in generous detail her strategy, key business practices, advice for documentary producers, and much, …

Digital Video Landscape: “Producers Out! Tech-savvy Marketers In!”

“The Revolution Will Not Be Televised: It will be streamed, snapped, tweeted, and projected in virtual reality.” That’s the title of a presentation from tech strategist and investor Ashu Garg, who leads Foundation Capital. His big thesis is that hybrid producers/ tech-savvy marketers will develop the “cross-platform, data-driven video strategies that blur the line between content and advertising.” …

Choppertown Rides Facebook Video to Earn Multiple Revenue Streams (2 of 3)

We continue our Case Study of Choppertown, the indie documentary producer that evolved into a model mini-network for the Facebook Era. Here is the link to Part 1 of 3 including Choppertown’s history and the sizzler. And a link to my 16-minute podcast audio conversation with Zack Coffman. Hybrid Revenue Streams In 2016, Choppertown evolved into a Facebook Video …

Very Sad News: Mercury Media’s Tim Sparke

We learned that our friend and partner Tim Sparke passed away on Wednesday after a long illness. Our condolences to Vidya, Abigail and Oliver, and to Tim’s friends and family. The funeral has now been confirmed for Friday 9th Sept at 1.30pm, at the Holy Trinity Church in Dorchester.   Tim’s family requested that any friends …

Choppertown: A Model Facebook Network with 2.0 Million Friends. (Part 1 of 3)

The message of Choppertown is that documentaries can make money from Facebook. It is the story about how a deficit-funded, observational documentary evolved into a ground-breaking Facebook “channel.” Thanks to Zack Coffman for sharing the ups, downs, and ups again of the Facebook marketing engine Choppertown. Here is Part 1 of my Case Study on documentary strategies for …

SHEFFIELD  DOC/FEST 2016: HBO’s Sheila Nevins, Sharp Minds, Original Thinkers, VR & Artificial Intelligence

by Madelyn Most. Sheffield’s Doc/Fest is the UK’s largest documentary festival and the world’s #3. Attendance: This 23rd edition from June 10-15th attracted almost 33,000 participants and audience members: They included filmmakers, activists, curators, journalists, commissioning editors, directors, heads of foundations, religious leaders, lawyers, educators and film lovers. 3,500+ industry delegates attended from 60 countries. …

Amazon Video Direct, the ‘Netflix Killer’? Analysis and Takeaways

Amazon announced last week the launch of Amazon Video Direct. Most analysts reported that AVD is an assault by the online retail giant on YouTube and its User-generated Video (UGC) platform. That, at best, seemed like half the story to me. Amazon’s strategy is to dominate Video the way it does book publishing and distribution. Just …