mipcom Takeaways: Ten Tips for Working with a Distributor

How can a producer best establish a winning relationship with a distributor? Creative Europe Media sponsored a workshop on distribution at mipcom that was moderated by Jone Aldave and featured Windrose’s Pauline Mazenod. The workshop complements our unique post on how a documentary distributor like Windrose manages its workflow at a major industry events like mipcom. …

Takeaways: Choppertown and the Wild West of Facebook Video (3 of 3)

Choppertown evolved from a credit card-financed first documentary to a profitable Facebook documentary channel. We profiled Choppertown‘s origins here (Part 1). And the takeoff as a hyper-niche Facebook Video channel here (Part 2). My podcast audio conversation with producer Zack Coffman is here. This week, here are my Takeaways… 1. Facebook Video: The Scale and …

The Online Video Revolution Comes to SMASH: Trends & Insights from Nielsen

Is the viewing of channels falling off a cliff as the audience shifts to online platforms and devices? Nielsen‘s SVP Audience Insights Peter Katsingris kindly accepted my invitation to come up to the SMASH Conference at WGBH Boston to share his analysis and key takeaways. Then I moderated what turned out to be a great conversation …

Choppertown Rides Facebook Video to Earn Multiple Revenue Streams (2 of 3)

We continue our Case Study of Choppertown, the indie documentary producer that evolved into a model mini-network for the Facebook Era. Here is the link to Part 1 of 3 including Choppertown’s history and the sizzler. And a link to my 16-minute podcast audio conversation with Zack Coffman. Hybrid Revenue Streams In 2016, Choppertown evolved into a Facebook Video …

Very Sad News: Mercury Media’s Tim Sparke

We learned that our friend and partner Tim Sparke passed away on Wednesday after a long illness. Our condolences to Vidya, Abigail and Oliver, and to Tim’s friends and family. The funeral has now been confirmed for Friday 9th Sept at 1.30pm, at the Holy Trinity Church in Dorchester.   Tim’s family requested that any friends …

Choppertown: A Model Facebook Network with 2.0 Million Friends. (Part 1 of 3)

The message of Choppertown is that documentaries can make money from Facebook. It is the story about how a deficit-funded, observational documentary evolved into a ground-breaking Facebook “channel.” Thanks to Zack Coffman for sharing the ups, downs, and ups again of the Facebook marketing engine Choppertown. Here is Part 1 of my Case Study on documentary strategies for …

SMASH: Celebrating the Best Science Media, Boston, September 20-22

I’m very excited about moderating a conversation about the BIG TRENDS in Science Media at the SMASH Conference in Boston next month. The session follows the opening Keynote by MIT Media Lab’s Joi Ito. Here is the presser from the Jackson Hole / WGBH team behind SMASH: As the curators of the Science Media Awards …