Facebook’s Video Strategy: “Throw Lots Of Video Against The Wall. See What Sticks!”

Wall Street to Facebook CEO Mark Zuckerberg: “You have 2 billion monthly users and immense monetization capability. “Your move into video will have big knock-on impacts on producers, channels and others in the video ecosystem.” “So tell us: What is Facebook’s video strategy?” Zuckerberg: “Well, I think the answer to that is we don’t know …


Facebook Dominates While Newspaper Publishers Pivot to Video: Takeaways for Channels?

Print publishers like The Washington Post, The New York Times and The Guardian are pivoting to video. However, their turn to video fuels Facebook‘s dominance of Social Media while adding costs to the suffering newspaper business model. Strategy: The strategy of former print media players is to: Integrate video into their online reporting, and Commission short-form documentaries …

Sunny Side Takeaway #2: “The Beatles: Eight Days A Week”. Fab 4 Archive Case Study

A highlight of Sunny Side 2017 was my Archive Masterclass on Grammy and Focal Award winner THE BEATLES: EIGHT DAYS A WEEK. The stars of our standing-room-only panel were Apple Corps executive producer Jonathan Clyde and Matthew White who originated the concept to create an archive-based film about Beatlemania. Takeaways About the archive… Home movie footage related to …

Big Trends in the Internet Video Economy: Takeaways from Silicon Valley

Mary Meeker is a super-analyst of the Internet Economy. Her presentation at the annual Code Conference has earned cult status. Her predictions are followed by industry participants with such intensity that she reminds me of an ancient oracle. Not that I met one. Meeker’s exhausting analysis, with 355 slides, covers: Media, mobile, games (huge scale and …

M研究院|Facebook原创内容将至,美国内容行业的反应是……

My “Facebook Originals Are Coming!” post was translated by our friends at Content China. China’s documentary sector has been a regular subject of analysis in this newsletter. The promise of the early years of this century were frustrated by an array of regulatory and commercial factors. However, I can see that the pendulum is shifting. China’s VOD services …

Facebook Originals Are Coming!

Facebook aims to launch its slate of commissioned programs next month. There are two buckets for the 24+/- greenlights to date: Signature, big budget programs “Shorter, less expensive shows of about 5- 10 minutes that would refresh every 24 hours.” Reporters Nathan McAlone and Alex Heath uncovered some of the mystery of Facebook video in …