Sam Barcroft has built a pioneering production company that is successfully adapting to the new digital content universe. He describes Barcroft Media‘s strategy of servicing traditional channels, SVOD services like Netflix, and the new digital platforms like Facebook. Facebook Watch is a Winner: Barcroft is an early and enthusiastic production partner for Facebook Watch. Launched …
A senior Netflix executive recently presented his company’s strategy of continuous innovation. It reveals how BIG DATA drives the personalization of programming decisions. It’s a very useful read for anyone who is pitching to a SVOD service. (Don’t miss my in depth coverage of Netflix and the SVOD market.) Enjoy my selection of slides from …
The wave of upsets by outsider candidates in this year’s Democratic Party pre-selection battles is being fuelled by a new format: the online documentary short. These mini-documentaries tell gripping, emotional stories about the candidate’s struggles and values. The cost can be as low as $20,000: a fraction of the budget for a typical TV spot. …
Dr John Morse heads the consumer research firm Byron Media. He is a highly-respected industry veteran with a deep specialization in viewing behavior. He describes how, until recently, we relied on well-established processes and research firms like Nielsen, COMSCORE and BARB to accurately calculate how many viewers watch a particular program, and what type of …
Facebook is fumbling its video strategy. I have argued here that unlike traditional media players like Disney and Discovery, Facebook enjoys the financial scale and margins to throw endless buckets of mud against the wall of its video / social media strategy to see what sticks. That’s despite the hammering that Facebook’s reputation and enterprise value …
What caught my attention at MIPDoc and MIPTV this year? Lots of producers and network executives called to ask. They are curious because their business models and career options are becoming more unsettled by the rise of Netflix and online video distribution platforms. Here are my Takeaways from Cannes (#1-5): 1. What You Know. And …
Facebook’s rising power comes partly from its unique access to the hardest-to-get documentary stories. That’s a key message of a fascinating article by Mark Leibovich in the Sports section of today’s The New York Times. Brady and his wife, Gisele Bündchen, after losing to the Giants in the Super Bowl in 2012. Credit Rob Carr/Getty Images “Tom vs Time” “Tom vs Time” …
Wall Street to Facebook CEO Mark Zuckerberg: “You have 2 billion monthly users and immense monetization capability. “Your move into video will have big knock-on impacts on producers, channels and others in the video ecosystem.” “So tell us: What is Facebook’s video strategy?” Zuckerberg: “Well, I think the answer to that is we don’t know …