WildLIVE! Crocodiles Attack. Blue Whales Surface. Real Time Takeaways from Wildscreen

This week, we capture the highlights of my Wildscreen panel on LIVE wildlife programming. Here is the panel description: WildLIVE! Understanding the Trend towards Real Time Wildlife Programming: LIVE video is the hottest trend on Facebook and in social media today. How are wildlife programmers riding the LIVE wave? BIG BLUE LIVE from the BBC …

Facebook Video: Most Watched Publishers, September 2016

Who are the BIG GUNS in the Wild West of Social Media Video? Video is the fastest growing segment of the social media industry. Facebook has 1.57 billion mobile Monthly Active Users, and dominates video: Over 7.9 million videos were uploaded directly to FB last month. They generated over 208 billion views… For 1.1 million +/- …

Takeaways: Choppertown and the Wild West of Facebook Video (3 of 3)

Choppertown evolved from a credit card-financed first documentary to a profitable Facebook documentary channel. We profiled Choppertown‘s origins here (Part 1). And the takeoff as a hyper-niche Facebook Video channel here (Part 2). My podcast audio conversation with producer Zack Coffman is here. This week, here are my Takeaways… 1. Facebook Video: The Scale and …

Digital Video Landscape: “Producers Out! Tech-savvy Marketers In!”

“The Revolution Will Not Be Televised: It will be streamed, snapped, tweeted, and projected in virtual reality.” That’s the title of a presentation from tech strategist and investor Ashu Garg, who leads Foundation Capital. His big thesis is that hybrid producers/ tech-savvy marketers will develop the “cross-platform, data-driven video strategies that blur the line between content and advertising.” …

Choppertown Rides Facebook Video to Earn Multiple Revenue Streams (2 of 3)

We continue our Case Study of Choppertown, the indie documentary producer that evolved into a model mini-network for the Facebook Era. Here is the link to Part 1 of 3 including Choppertown’s history and the sizzler. And a link to my 16-minute podcast audio conversation with Zack Coffman. Hybrid Revenue Streams In 2016, Choppertown evolved into a Facebook Video …

Choppertown: A Model Facebook Network with 2.0 Million Friends. (Part 1 of 3)

The message of Choppertown is that documentaries can make money from Facebook. It is the story about how a deficit-funded, observational documentary evolved into a ground-breaking Facebook “channel.” Thanks to Zack Coffman for sharing the ups, downs, and ups again of the Facebook marketing engine Choppertown. Here is Part 1 of my Case Study on documentary strategies for …