Netflix: How Its Continuous Innovation Strategy Drives Programming Decisions

A senior Netflix executive recently presented his company’s strategy of continuous innovation. It reveals how BIG DATA drives the personalization of programming decisions. It’s a very useful read for anyone who is pitching to a SVOD service. (Don’t miss my in depth coverage of Netflix and the SVOD market.) Enjoy my selection of slides from …

Facebook Unscripted Strategy: From “Video First” to “Video Fumble”

Facebook is fumbling its video strategy. I have argued here that unlike traditional media players like Disney and Discovery, Facebook enjoys the financial scale and margins to throw endless buckets of mud against the wall of its video / social media strategy to see what sticks. That’s despite the hammering that Facebook’s reputation and enterprise value …

MIPTV & MIPDoc Takeaways #1-5: That Unsettled Netflix Feeling Along the Croisette

What caught my attention at MIPDoc and MIPTV this year? Lots of producers and network executives called to ask. They are curious because their business models and career options are becoming more unsettled by the rise of Netflix and online video distribution platforms. Here are my Takeaways from Cannes (#1-5): 1. What You Know. And …

Facebook Commission: Tom Brady Gives Intimate Access to His Private Life. “It’s Like Therapy”

Facebook’s rising power comes partly from its unique access to the hardest-to-get documentary stories. That’s a key message of a fascinating article by Mark Leibovich in the Sports section of today’s The New York Times. Brady and his wife, Gisele Bündchen, after losing to the Giants in the Super Bowl in 2012. Credit Rob Carr/Getty Images “Tom vs Time” “Tom vs Time” …

Facebook’s Video Strategy: “Throw Lots Of Video Against The Wall. See What Sticks!”

Wall Street to Facebook CEO Mark Zuckerberg: “You have 2 billion monthly users and immense monetization capability. “Your move into video will have big knock-on impacts on producers, channels and others in the video ecosystem.” “So tell us: What is Facebook’s video strategy?” Zuckerberg: “Well, I think the answer to that is we don’t know …