Facebook Unscripted Strategy: From “Video First” to “Video Fumble”

Facebook is fumbling its video strategy. I have argued here that unlike traditional media players like Disney and Discovery, Facebook enjoys the financial scale and margins to throw endless buckets of mud against the wall of its video / social media strategy to see what sticks. That’s despite the hammering that Facebook’s reputation and enterprise value …


THE CLEANERS An Anti-Case Study from Berlin: A $1.3 Mn Investigative Documentary Premieres at Sundance. Faces Deep Deficit

THE CLEANERS ticked all the boxes. Despite Sundance selection and sales to prestigious broadcasters worldwide, the producers are digging out from a deep deficit. The business model for investigative documentaries has always been risky. It is now under siege… and needs new solutions. That’s the message presented by Christian Beetz, co-CEO of Gebrueder Beetz Filmproduktion …

Discovery For Sale?

Discovery must be in play after AT&T’s recent takeover of Time Warner with its Warner Bros, HBO and Turner programming assets. The newly combined Discovery Scripps venture is valued at more than $34 Bn. That is a stratospheric achievement for a company that forged its initial connection with viewers via off-the-shelf acquisitions like Australian lizard-specialist Harry …

Program Development & Pitching Trends. Podcast with Michael Hoff

Welcome to my second podcast on the business of the unscripted business. My Guest: Michael Hoff leads Hoff Productions, successfully delivering mainly male-targeted series and specials to dozens of networks for 25 years. In my recent popular post, Michael spelled out the evolving high-stakes world of program development. The Topic: Today’s Pitching Process. Network development execs are …