Program Tune-in is Boosted by BIG DATA plus Psychographics plus Targeted Promo’s plus Addressable TV’s. New Case Study

BIG, BIG DATA combined with addressable program promotions is a recipe that drives targeted audiences to view programs on channels. That’s the key Takeaway from a Case Study shared by Cambridge Analytica (CA). The Good News: It means higher ratings, stronger revenue streams, and more money for programming. Cambridge Analytica: CA’s giant database captures 2,000 …

Facebook’s Video Strategy: “Throw Lots Of Video Against The Wall. See What Sticks!”

Wall Street to Facebook CEO Mark Zuckerberg: “You have 2 billion monthly users and immense monetization capability. “Your move into video will have big knock-on impacts on producers, channels and others in the video ecosystem.” “So tell us: What is Facebook’s video strategy?” Zuckerberg: “Well, I think the answer to that is we don’t know …


Facebook Dominates While Newspaper Publishers Pivot to Video: Takeaways for Channels?

Print publishers like The Washington Post, The New York Times and The Guardian are pivoting to video. However, their turn to video fuels Facebook‘s dominance of Social Media while adding costs to the suffering newspaper business model. Strategy: The strategy of former print media players is to: Integrate video into their online reporting, and Commission short-form documentaries …

Generational Switch From Cable / Satellite to Streaming Services: Pew Research

The data is rolling in to confirm the generational switch in TV viewing from cable / satellite channels to streaming services. Young U.S. Adults 18-29 report that the primary way they watch TV is 61% Online vs 31% Cab/Sat. Adults 65+ prefer Cab/Sat (84%) vs Online streaming services (5%). These are the recent findings of the Pew …

U.S. Cable Channels Forecast: Dark Clouds With Silver Linings. Takeaways

Industry analyst SNL Kagan forecasts a big decline in U.S. multichannel video subscriber homes: 2015: 98.1 million. 2027: 77.4 million. That’s down 21%. There are 119.6 million U.S. TV Homes  today. SVOD Expands: According to SNL Kagan the online video subscriber base will expand to 94.6 million homes from around 80 million today. The SVOD …