The Demand for Documentaries Across Online & Social Media Platforms: Recent Highlights

In this post, we share highlights of Parrot Analytics‘ analysis of cross-platform demand for unscripted programs. Online Measurement? How do you measure the performance of a documentary online and in social media? It’s a big question because Amazon, Netflix and other platforms don’t share performance data. Social Media data is both widely dispersed and hard …

Tom Brady Gave a Facebook Filmmaker Intimate Access to His Private Life. “It’s Like Therapy”

Facebook’s rising power comes partly from its unique access to the hardest-to-get documentary stories. That’s a key message of a fascinating article by Mark Leibovich in the Sports section of today’s The New York Times. Brady and his wife, Gisele Bündchen, after losing to the Giants in the Super Bowl in 2012. Credit Rob Carr/Getty Images “Tom vs Time” “Tom vs Time” …

Program Tune-in is Boosted by BIG DATA plus Psychographics plus Targeted Promo’s plus Addressable TV’s. New Case Study

BIG, BIG DATA combined with addressable program promotions is a recipe that drives targeted audiences to view programs on channels. That’s the key Takeaway from a Case Study shared by Cambridge Analytica (CA). The Good News: It means higher ratings, stronger revenue streams, and more money for programming. Cambridge Analytica: CA’s giant database captures 2,000 …

Facebook’s Video Strategy: “Throw Lots Of Video Against The Wall. See What Sticks!”

Wall Street to Facebook CEO Mark Zuckerberg: “You have 2 billion monthly users and immense monetization capability. “Your move into video will have big knock-on impacts on producers, channels and others in the video ecosystem.” “So tell us: What is Facebook’s video strategy?” Zuckerberg: “Well, I think the answer to that is we don’t know …


Facebook Dominates While Newspaper Publishers Pivot to Video: Takeaways for Channels?

Print publishers like The Washington Post, The New York Times and The Guardian are pivoting to video. However, their turn to video fuels Facebook‘s dominance of Social Media while adding costs to the suffering newspaper business model. Strategy: The strategy of former print media players is to: Integrate video into their online reporting, and Commission short-form documentaries …

Generational Switch From Cable / Satellite to Streaming Services: Pew Research

The data is rolling in to confirm the generational switch in TV viewing from cable / satellite channels to streaming services. Young U.S. Adults 18-29 report that the primary way they watch TV is 61% Online vs 31% Cab/Sat. Adults 65+ prefer Cab/Sat (84%) vs Online streaming services (5%). These are the recent findings of the Pew …