Chris Hoelzl is SVP, Program Development, Smithsonian Networks (USA). He is responsible for the development of original productions, co-productions and the acquisition of completed programming. He shared his strategy and commissioning process at Sunny Side’s Science-themed Meet The Executive session, estimating that 5-10% of Smithsonianʼs annual 200 hours of production is Science-based. We are publishing …
Greg Boustead is director of Science Sandbox, a portfolio of strategic grantmaking at the Simons Foundation, focused on outreach and engaging new audiences with science. He shared his strategy and grant-making process at Sunny Side of the Doc’s Science-themed Meet The Executive session. We are publishing Greg’s very informative session as a podcast, though without …
Apple faces daunting competition in the Streaming Wars. As consumers turn to the SVOD / subscription / “All You Can Eat” video model, they are cutting back on purchasing and renting programs. Take a look at the 3+ year trend in US Home Entertainment Spending revealed in the chart below from DEG and nScreenMedia: The …
At Sunny Side of the Doc, producers packed into the presentation on Netflix’s documentary strategy. But they were less interested in learning What Do We Want? from the many broadcasters, cablers & foundations who presented later. The producers missed out on a lot of valuable information that could translate into new business. Here’s why the …
This post covers the online demand for Netflix Original Documentaries in France. Measuring Audience Demand: The data is provided by research firm Parrot Analytics which measures online audience demand for programs across all platforms. Today’s post continues my series on Netflix’s Top 20 Original Documentaries. Parrot Analytics has generously shared their proprietary data on the Top 20 Documentary …
This post covers the online demand for Netflix Original Documentaries in Australia. The Australian findings reveal an overwhelming similarity with the U.S. and UK, also English-speaking markets. Its as if Australia is a distant Wales or Hawaii with precious little national identity with respect to its Netflix audience’s appetite. Measuring Audience Demand The data is …
The demand for Netflix documentaries in the UK reveals more similarities than differences compared with the U.S. That’s according to research firm Parrot Analytics which measures online audience demand for programs across all platforms. Parrot’s Demand Expressions® is a valuable workaround for Netflix’s notorious black hole for information about its audience. Measuring Audience Demand Today’s …
Netflix famously keeps its audience data a deep secret. We lack even high-level measures of its documentary viewing, much less the detailed demographics from the likes of Nielsen and BARB that drive the broadcast and Cab/Sat sectors. That’s a problem for the Unscripted / Documentary eco-system. Producers, schedulers and their funders are shooting in the …