Program Tune-in is Boosted by BIG DATA plus Psychographics plus Targeted Promo’s plus Addressable TV’s. New Case Study

BIG, BIG DATA combined with addressable program promotions is a recipe that drives targeted audiences to view programs on channels. That’s the key Takeaway from a Case Study shared by Cambridge Analytica (CA). The Good News: It means higher ratings, stronger revenue streams, and more money for programming. Cambridge Analytica: CA’s giant database captures 2,000 …

Facebook’s Video Strategy: “Throw Lots Of Video Against The Wall. See What Sticks!”

Wall Street to Facebook CEO Mark Zuckerberg: “You have 2 billion monthly users and immense monetization capability. “Your move into video will have big knock-on impacts on producers, channels and others in the video ecosystem.” “So tell us: What is Facebook’s video strategy?” Zuckerberg: “Well, I think the answer to that is we don’t know …


MIP Cancun Co-production Matchmaking Market: Last Chance to Register for Pre-scheduled 1-to-1 Meetings with Industry Leaders

October 13 is the last date for producers and production executives to register for your eight guaranteed 1-on-1 meetings with potential copro partners like Netflix, Amazon, Televisa, FOX Networks, Discovery, Globo and more! The new MIP Cancun Co-Production Matchmaking Market, November 15-17, 2017, will be the leading one-to-one partnership forum for Latin America. Format As well as …

U.S. Cable Channels Forecast: Dark Clouds With Silver Linings. Takeaways

Industry analyst SNL Kagan forecasts a big decline in U.S. multichannel video subscriber homes: 2015: 98.1 million. 2027: 77.4 million. That’s down 21%. There are 119.6 million U.S. TV Homes  today. SVOD Expands: According to SNL Kagan the online video subscriber base will expand to 94.6 million homes from around 80 million today. The SVOD …

Facebook Originals Are Coming! Update: What Will They Pay?

Facebook aims to launch its slate of commissioned programs next month. There are two buckets for the 24+/- greenlights to date: Signature, bigger budget programs “Shorter, less expensive shows of about 5- 10 minutes that would refresh every 24 hours.” Reporters Nathan McAlone and Alex Heath uncovered some of the mystery of Facebook video in …

Netflix: Licensed and Not Original Shows Dominate the SVOD Giant’s TV Streams

Netflix is a lot like Discovery Channel in the late 1980’s. Like Discovery back in the day, Netflix viewers watch a lot more acquisitions than original commissions. Only 15% of its total U.S. streams in 1Q ’17 were for Netflix Originals. More than than 85% were licensed acquisitions. Those findings were reported by research firm …