Facebook Watch Delivers A Half Billion Views For Factual Producer. A Podcast with Sam Barcroft

Sam Barcroft has built a pioneering production company that is successfully adapting to the new digital content universe. He describes Barcroft Media‘s strategy of servicing traditional channels, SVOD services like Netflix, and the new digital platforms like Facebook. Facebook Watch is a Winner: Barcroft is an early and enthusiastic production partner for Facebook Watch. Launched …

Netflix: How Its Continuous Innovation Strategy Drives Programming Decisions

A senior Netflix executive recently presented his company’s strategy of continuous innovation. It reveals how BIG DATA drives the personalization of programming decisions. It’s a very useful read for anyone who is pitching to a SVOD service. (Don’t miss my in depth coverage of Netflix and the SVOD market.) Enjoy my selection of slides from …


Facebook Unscripted Strategy: From “Video First” to “Video Fumble”

Facebook is fumbling its video strategy. I have argued here that unlike traditional media players like Disney and Discovery, Facebook enjoys the financial scale and margins to throw endless buckets of mud against the wall of its video / social media strategy to see what sticks. That’s despite the hammering that Facebook’s reputation and enterprise value …

THE CLEANERS An Anti-Case Study From Berlin: UPDATE

A letter from Christian Beetz: Dear Peter, Thank you very much for your Case Study and your moderation at Sunny Side. Before you go into the well deserved summer break, I would like to give you a brief update on THE CLEANERS. Christian Beetz with ARD/WDR’s Christiane Hinz. Credit : Jean-François Augé / studio-ouest.com Oscar …

THE CLEANERS An Anti-Case Study from Berlin: A $1.3 Mn Investigative Documentary Premieres at Sundance. Faces Deep Deficit

THE CLEANERS ticked all the boxes. Despite Sundance selection and sales to prestigious broadcasters worldwide, the producers are digging out from a deep deficit. The business model for investigative documentaries has always been risky. It is now under siege… and needs new solutions. That’s the message presented by Christian Beetz, co-CEO of Gebrueder Beetz Filmproduktion …