A senior Netflix executive recently presented his company’s strategy of continuous innovation. It reveals how BIG DATA drives the personalization of programming decisions. It’s a very useful read for anyone who is pitching to a SVOD service. (Don’t miss my in depth coverage of Netflix and the SVOD market.) Enjoy my selection of slides from …
Dr John Morse heads the consumer research firm Byron Media. He is a highly-respected industry veteran with a deep specialization in viewing behavior. He describes how, until recently, we relied on well-established processes and research firms like Nielsen, COMSCORE and BARB to accurately calculate how many viewers watch a particular program, and what type of …
Anthony Bourdain measured up as #2 in the entire online video universe. He was eclipsed only by the BBC’s massive Planet Earth / Blue Planet franchise. That’s the key finding from Parrot Analytics‘ latest measure of global online engagement in documentary programs and series. Parrot is a cutting-edge research firm that sweeps up millions and …
Facebook is fumbling its video strategy. I have argued here that unlike traditional media players like Disney and Discovery, Facebook enjoys the financial scale and margins to throw endless buckets of mud against the wall of its video / social media strategy to see what sticks. That’s despite the hammering that Facebook’s reputation and enterprise value …
A letter from Christian Beetz: Dear Peter, Thank you very much for your Case Study and your moderation at Sunny Side. Before you go into the well deserved summer break, I would like to give you a brief update on THE CLEANERS. Christian Beetz with ARD/WDR’s Christiane Hinz. Credit : Jean-François Augé / studio-ouest.com Oscar …
THE CLEANERS ticked all the boxes. Despite Sundance selection and sales to prestigious broadcasters worldwide, the producers are digging out from a deep deficit. The business model for investigative documentaries has always been risky. It is now under siege… and needs new solutions. That’s the message presented by Christian Beetz, co-CEO of Gebrueder Beetz Filmproduktion …
Welcome to the first of my podcasts on the business of the unscripted business. The topic: Barack and Michelle Obama have formed a production company with Netflix‘s backing. The definition of “A-Lister” will never be quite the same when it comes to pitching. What does it mean for producers that the competitive bar to earn your buyers’ …
The program development process is changing in ways that are very consequential for the profitability of independent producers. That’s the message from Michael Hoff, founder and CEO of Hoff Productions, based in the Bay Area since 1993. Michael has been a great friend and valued supporter of this newsletter. We have been sharing notes about the …