Netflix: How Its Continuous Innovation Strategy Drives Programming Decisions

A senior Netflix executive recently presented his company’s strategy of continuous innovation. It reveals how BIG DATA drives the personalization of programming decisions. It’s a very useful read for anyone who is pitching to a SVOD service. (Don’t miss my in depth coverage of Netflix and the SVOD market.) Enjoy my selection of slides from …

Discovery For Sale?

Discovery must be in play after AT&T’s recent takeover of Time Warner with its Warner Bros, HBO and Turner programming assets. The newly combined Discovery Scripps venture is valued at more than $34 Bn. That is a stratospheric achievement for a company that forged its initial connection with viewers via off-the-shelf acquisitions like Australian lizard-specialist Harry …


The Development History of NATIVE AMERICA, a $3-4 million Signature PBS Series

NATIVE AMERICA is a premium PBS series that explores the world created by America’s first peoples. It describes their foundational belief systems that synthesize science and spirituality. The 4-part series captures the incredible diversity of the expressions of these beliefs across North, Central and South America. Providence Pictures’ President and Executive Producer/Director, Gary Glassman is …

PBS History Programming: Audience & Pipeline. Top 5

This post continues my coverage of the PBS audience for History and Science for delegates attending WCSFP Congress in San Francisco. The focus here is on the strands American Experience, American Masters and Secrets of the Dead. Also profiled are the highest-rated PBS History specials and limited series outside the strands. Next post: The Vietnam War. …

PBS Science Audience: Top 5 Non-NOVA Series & Specials, 2015-17

PBS commissions Science specials and series in addition to the NOVA pipeline. Top 5 Non-NOVA Science: Update “Farthest – Voyager In Space” is a standalone special produced by HHMI Tangled Bank Studios for PBS, and not a Secrets Of The Dead episode. Context: PBS’s average primetime rating is 1.41. That translates as an audience of 2,116,000 …

NOVA Tops 4.5 Million Viewers: Trends, Filters, and Recent Greenlights

NOVA is PBS’s signature Science strand. It is presented by WGBH Boston and carried on almost all of PBS’s 350+ stations. Viewers: Despite generally shrinking audiences for broadcasters, NOVA’s 3-Season rating trend is positive: 1.95 HH (2014-15) 1.89 HH (2015-16) 1.99 HH (2016-17). The Median Age of NOVA viewers is 63. This year’s quick turnaround …

PBS Series Ranker: The Audience For History & Science Strands, 2014-2017

Science and History programs are anchors of PBS’s programming strategy. This series of posts covers the audience and pipeline for these two popular genres. The Big Picture Chart: Strands: Science: NOVA. History: American Experience, American Masters and Secrets Of The Dead. Other genres captured in the Series Ranker are Drama (Masterpiece Theater, until recently driven by Downton …