NETFLIX 2020: What You Need To Know Now!

NETFLIX 2020: What You Need To Know Now! is my updated study of how Netflix buys documentaries. Netflix has been a black box for the documentary production community. My new research reveals much more about Netflix’s strategy, programming decisions, budgets, deal terms, preferred producers, and the business model that drives it all. The new study …

TRUE ROYALTY: The Netflix for Viewers who are “Super-engaged with the Royals”. A Podcast with CEO Gregor Angus

TRUE ROYALTY is a London-based subscription video service dedicated to British Royalty. Co-founder GREGOR ANGUS describes True Royalty as a “clearly-defined interest” or mega-niche. His analysis points to tens of millions of hyper-engaged Royal TV viewers. They are concentrated in the U.S. and Commonwealth countries. True Royalty’s business case was endorsed by U.S. box office …


Sue Dando shares her programming strategy for CBC-Canada’s The Nature of Things, in its 59th season. A Podcast from Sunny Side of the Doc

Sue Dando has been the head of The Nature of Things, CBC Television’s flagship documentary science and nature series, for seven years. The strand is one of the most successful television series in the world: it is now heading into its 59th season. Sue shared her strategy and commissioning process at Sunny Side’s Science-themed Meet The …

Chris Hoelzl shares Smithsonian Networks’ Programming Strategy. A Podcast from Sunny Side of the Doc

Chris Hoelzl is SVP, Program Development, Smithsonian Networks (USA). He is responsible for the development of original productions, co-productions and the acquisition of completed programming. He shared his strategy and commissioning process at Sunny Side’s Science-themed Meet The Executive session, estimating that 5-10% of Smithsonianʼs annual 200 hours of production is Science-based. We are publishing …

NETFLIX DOCUMENTARIES, UK: The Top 20 Originals in 2019 from Parrot Analytics. Plus UK & U.S. Demand for Documentaries Compared

The demand for Netflix documentaries in the UK reveals more similarities than differences compared with the U.S. That’s according to research firm Parrot Analytics which measures online audience demand for programs across all platforms. Parrot’s Demand Expressions® is a valuable workaround for Netflix’s notorious black hole for information about its audience. Measuring Audience Demand Today’s …