Akul Tripathi is the CEO of DOCUBAY, the Mumbai-based documentary subscription streamer launched in 2H’19. Akul emphasizes the scale of the huge Indian video market, with its population of 1.4 billion, including 130+/- million English-speakers. He describes how the low cost of Internet connectivity has driven the fast adoption of digital services, reaching 570 million …
NETFLIX 2020: What You Need To Know Now! is my updated study of how Netflix buys documentaries. Netflix has been a black box for the documentary production community. My new research reveals much more about Netflix’s strategy, programming decisions, budgets, deal terms, preferred producers, and the business model that drives it all. The new study …
TRUE ROYALTY is a London-based subscription video service dedicated to British Royalty. Co-founder GREGOR ANGUS describes True Royalty as a “clearly-defined interest” or mega-niche. His analysis points to tens of millions of hyper-engaged Royal TV viewers. They are concentrated in the U.S. and Commonwealth countries. True Royalty’s business case was endorsed by U.S. box office …
Sue Dando has been the head of The Nature of Things, CBC Television’s flagship documentary science and nature series, for seven years. The strand is one of the most successful television series in the world: it is now heading into its 59th season. Sue shared her strategy and commissioning process at Sunny Side’s Science-themed Meet The …
Chris Hoelzl is SVP, Program Development, Smithsonian Networks (USA). He is responsible for the development of original productions, co-productions and the acquisition of completed programming. He shared his strategy and commissioning process at Sunny Side’s Science-themed Meet The Executive session, estimating that 5-10% of Smithsonianʼs annual 200 hours of production is Science-based. We are publishing …
Ricarda Schlosshan is a supervising editor and commissioner for Terra X, the popular primetime documentary slot of German public broadcaster ZDF. Ricarda described what Terra X is looking for at Sunny Side‘s Science-themed Meet The Executive session. She shared the details of Terra X’s pipeline: 45 new programs per year Each film is 44 minutes, …
The widely-used Nielsen Household and Persons Universe numbers provide an important context for the economic health of the channels that commission, coproduce and acquire documentary programs. My valued colleague, Byron Media‘s John Morse, shared the data and context. TOTAL U.S TV UNIVERSE: The total US Universe of TV homes increased from 119.9 Million a year …
The demand for Netflix documentaries in the UK reveals more similarities than differences compared with the U.S. That’s according to research firm Parrot Analytics which measures online audience demand for programs across all platforms. Parrot’s Demand Expressions® is a valuable workaround for Netflix’s notorious black hole for information about its audience. Measuring Audience Demand Today’s …