Discovery must be in play after AT&T’s recent takeover of Time Warner with its Warner Bros, HBO and Turner programming assets. The newly combined Discovery Scripps venture is valued at more than $34 Bn. That is a stratospheric achievement for a company that forged its initial connection with viewers via off-the-shelf acquisitions like Australian lizard-specialist Harry …
“How to respond to cord-cutting and the rise of SVOD?” That was the hot topic at a panel that I recently produced for the New York State Bar Association‘s annual conference. At first, veteran audience analyst Dr John Morse (Byron Media) shared his deep dive into changes in the viewing habits of the American television audience. The …
This post continues my coverage of the PBS audience for History and Science for delegates attending WCSFP Congress in San Francisco. The focus here is on the strands American Experience, American Masters and Secrets of the Dead. Also profiled are the highest-rated PBS History specials and limited series outside the strands. Next post: The Vietnam War. …
PBS commissions Science specials and series in addition to the NOVA pipeline. Top 5 Non-NOVA Science: Update “Farthest – Voyager In Space” is a standalone special produced by HHMI Tangled Bank Studios for PBS, and not a Secrets Of The Dead episode. Context: PBS’s average primetime rating is 1.41. That translates as an audience of 2,116,000 …
NOVA is PBS’s signature Science strand. It is presented by WGBH Boston and carried on almost all of PBS’s 350+ stations. Viewers: Despite generally shrinking audiences for broadcasters, NOVA’s 3-Season rating trend is positive: 1.95 HH (2014-15) 1.89 HH (2015-16) 1.99 HH (2016-17). The Median Age of NOVA viewers is 63. This year’s quick turnaround …
Science and History programs are anchors of PBS’s programming strategy. This series of posts covers the audience and pipeline for these two popular genres. The Big Picture Chart: Strands: Science: NOVA. History: American Experience, American Masters and Secrets Of The Dead. Other genres captured in the Series Ranker are Drama (Masterpiece Theater, until recently driven by Downton …
Tasty is enjoying a meteoric rise driven by its low budget, fixed-camera cooking format and Facebook distribution. It is a Case Study in how viewing on Facebook is hurting leading cable channels like the Food Network, and in turn, damaging Discovery‘s valuation. Hands & Pans: Tasty is a BuzzFeed division that produces and shares content related to comfort …
Wildlife programming is an area of strategic focus and growth for PBS: Natural History appeals strongly to PBS’s core audience. And the genre is bringing in new and younger viewers. Ratings Revealed: Is the PBS audience for Natural History as big as many claim? How old are the viewers? Who originates the programs? How many …