Netflix’s 41% of Time Spent dominates viewing of commissioned & acquired programs

What is Netflix’s share of U.S. viewing? Last month I reported on Comscore’s June 2021 findings that Netflix (26% market share) and YouTube (21%) dominate viewership on connected TV’s. The key Comscore measure is ‘Time Spent’. Here’s the chart: Misleading However, the data is misleading if you are a producer, distributor or programmer whose job …

Netflix & YouTube dominate viewing of streamers. End of Discovery+ as a standalone?

Netflix (26% market share) and YouTube (21%) dominate viewership on connected TV’s. The launch and rollout of powerful new streamers like Disney+, HBO Max, Paramount+ and Discovery+ hardly dented their dominance. Their combined share of the key measure of Time Spent dropped only 2% in 18 months. The outlook is not promising for the new …

OSCAR win for MY OCTOPUS TEACHER. Listen to executive producer Ellen Windemuth in our “How we sold OCTOPUS to Netflix” podcast (Update)

Congrats to MY OCTOPUS TEACHER‘s extended family for winning the Best Documentary Feature award at last night’s Oscars. I write “family” because it took a deeply committed and close-knit group of friends and colleagues to bring Craig Foster‘s unexpected subject from chilly False Bay to Netflix, and then to Hollywood’s #1 stage:   How It …

Streamers will reach 1.2 billion subscribers worldwide. Pressure mounts on the legacy channels / broadcaster model and its producers

1.2 billion video subscribers by 2025. That’s the total global SVOD customer base estimated by leading U.S. platforms. Netflix tops the list at 341 million! Here are the numbers collated by leading industry analyst LightShed Research. Takeaways: Full Steam Ahead. Legacy studios and channels operators are now “ALL IN!” to the streaming strategy. Consumers are …

discovery+ Report Card: 11 million subscribers. What does it mean? A Dan Salerno podcast

Discovery’s new streamer discovery+ released early subscriber data: 11 million have signed up in the few weeks after launch. I ask veteran programming exec Dan Salerno: What can we learn from the numbers? Is discovery+ ‘cannibalizing’ the channels’ program pipeline and ultimately revenues? Where are the documentaries that made the Discovery brand? Dan gives a …