Who are the documentary buyers? What do they want? How many? Deal highlights and more

Twelve documentary buyers and producers reveal what drives their decisions. Each commissioner is driven by a particular strategy, pipeline and budget ‘sweet spot’. Each producer describes a unique path from concept through funding and production to distribution. Since 2010, the mission of my Documentary Business newsletter has been to reveal how these individual production pathways …

Sports viewers are leaving the channels. Why? What it means for the Documentary Economy

Sports ratings in the U.S. are in sharp decline. Why? What does it mean for the Documentary/Unscripted sector? What’s driving Sports viewing? Some industry analysts blame Covid: Empty stands take away the noise, the fan reaction shots and fan storylines that both energize games and deepen the viewer’s emotional engagement. Many fan-free top-flight games in …


SNAP: The paths to mobile video success that Quibi missed

While Quibi collapsed, its key mobile video competitor SNAP showed what could have been. Snap started as a user-generated mobile content and social media venture. The target: Gen Z and millennials. Camera technology is at the center of its value prop. Watch the SNAP promo. Video Strategy: Snap expanded beyond user-generated content Its free Discover …

NETFLIX: What do they want? True Crime, Reality Formats, the Sussexes and more. Plus my new guide! NETFLIX 2021: What You Need To Know Now!

Netflix is steadily expanding its programming appetites in the feature documentary, popular Factual and Reality Formats. Follow recent reports from the field, and in my new and expanded guide NETFLIX 2021: What You Need To Know Now! True Crime: Netflix is launching the original True Crime documentary American Murder: The Family Next Door. The feature …

Sunny Side Cyber Week Sale

Documentary Eco-system Snapshot: The Outlook for the Channels

The U.S. Pay TV distribution footprint is forecast to shrink by a record 2.5 million subscribers in Q2 2020. This follows a previous record drop of 2 million subscribers in Q1 2020. In the past 12 months, 6.5+ million customers have cut the cord. The forecast loss for Full Year 2020 is 8-9 million subscribers. …

YouTube: Billions in Revenues Expand Documentary Commissions. Netflix’s Audience Share

YouTube’s 15th Birthday:  A Growing  Industry Power-house. For months, I’ve been hearing about YouTube commissions for documentaries and specials. Very respectable US and UK producers are the beneficiaries. Generous budgets are in the $750,000 – $1.5 million range. Topics have included the youth-targeted categories of pop culture and music celebrity bio-docs. YouTube’s head of Originals, Susanne Daniels …