Netflix famously keeps its audience data a deep secret. We lack even high-level measures of its documentary viewing, much less the detailed demographics from the likes of Nielsen and BARB that drive the broadcast and Cab/Sat sectors. That’s a problem for the Unscripted / Documentary eco-system. Producers, schedulers and their funders are shooting in the …
Discovery’s CEO David M Zazlav earned $128 million in 2018 That’s according to an executive compensation analysis published in today’s New York Times. Mr Zazlav’s 2018 payday was ranked #2 among all U.S. public companies. It was exceeded only by Elon Musk’s TESLA package ($2.8 billion). Context Discovery’s producers typically earn 10% of the …
Why do Netflix-type Subscription Video On Demand / Over-The-Top (SVOD/OTT) services succeed? Or fail? My colleague Dr John Morse (Byron Media) shared a very useful presentation / webinar from research firm Parks Associates titled AVOIDING OTT’s TOP FIVE MISTAKES. The key is Subscriber Retention. More than 25% of current SVOD/OTT customers have recently cancelled a …