NETFLIX 2020: What You Need To Know Now! is my updated study of how Netflix buys documentaries. Netflix has been a black box for the documentary production community. My new research reveals much more about Netflix’s strategy, programming decisions, budgets, deal terms, preferred producers, and the business model that drives it all. The new study …
At an event held this week during the MIPCOM global TV conference, leading TV data analytics company Parrot Analytics gave attendees a sneak peek of the most in-demand shows of 2019 so far. Parrot Analytics will host the Global TV Demand Awards for the second year at NATPE Miami on January 21, 2020, honoring the world’s most popular shows in several categories for …
TRUE ROYALTY is a London-based subscription video service dedicated to British Royalty. Co-founder GREGOR ANGUS describes True Royalty as a “clearly-defined interest” or mega-niche. His analysis points to tens of millions of hyper-engaged Royal TV viewers. They are concentrated in the U.S. and Commonwealth countries. True Royalty’s business case was endorsed by U.S. box office …
Apple faces daunting competition in the Streaming Wars. As consumers turn to the SVOD / subscription / “All You Can Eat” video model, they are cutting back on purchasing and renting programs. Take a look at the 3+ year trend in US Home Entertainment Spending revealed in the chart below from DEG and nScreenMedia: The …
At Sunny Side of the Doc, producers packed into the presentation on Netflix’s documentary strategy. But they were less interested in learning What Do We Want? from the many broadcasters, cablers & foundations who presented later. The producers missed out on a lot of valuable information that could translate into new business. Here’s why the …
This post covers the online demand for Netflix Original Documentaries in Germany. I also compare the demand for Netflix documentaries with the streamer’s Scripted Original hits like Black Mirror. Measuring Audience Demand: The data is provided by research firm Parrot Analytics which measures online audience demand for programs across all platforms. Today’s post continues my series on Netflix’s …
This post covers the online demand for Netflix Original Documentaries in Australia. The Australian findings reveal an overwhelming similarity with the U.S. and UK, also English-speaking markets. Its as if Australia is a distant Wales or Hawaii with precious little national identity with respect to its Netflix audience’s appetite. Measuring Audience Demand The data is …
The demand for Netflix documentaries in the UK reveals more similarities than differences compared with the U.S. That’s according to research firm Parrot Analytics which measures online audience demand for programs across all platforms. Parrot’s Demand Expressions® is a valuable workaround for Netflix’s notorious black hole for information about its audience. Measuring Audience Demand Today’s …