At Sunny Side of the Doc, producers packed into the presentation on Netflix’s documentary strategy. But they were less interested in learning What Do We Want? from the many broadcasters, cablers & foundations who presented later. The producers missed out on a lot of valuable information that could translate into new business. Here’s why the …
This post covers the online demand for Netflix Original Documentaries in Germany. I also compare the demand for Netflix documentaries with the streamer’s Scripted Original hits like Black Mirror. Measuring Audience Demand: The data is provided by research firm Parrot Analytics which measures online audience demand for programs across all platforms. Today’s post continues my series on Netflix’s …
This post covers the online demand for Netflix Original Documentaries in Australia. The Australian findings reveal an overwhelming similarity with the U.S. and UK, also English-speaking markets. Its as if Australia is a distant Wales or Hawaii with precious little national identity with respect to its Netflix audience’s appetite. Measuring Audience Demand The data is …
The demand for Netflix documentaries in the UK reveals more similarities than differences compared with the U.S. That’s according to research firm Parrot Analytics which measures online audience demand for programs across all platforms. Parrot’s Demand Expressions® is a valuable workaround for Netflix’s notorious black hole for information about its audience. Measuring Audience Demand Today’s …
Netflix famously keeps its audience data a deep secret. We lack even high-level measures of its documentary viewing, much less the detailed demographics from the likes of Nielsen and BARB that drive the broadcast and Cab/Sat sectors. That’s a problem for the Unscripted / Documentary eco-system. Producers, schedulers and their funders are shooting in the …
Discovery’s CEO David M Zazlav earned $128 million in 2018 That’s according to an executive compensation analysis published in today’s New York Times. Mr Zazlav’s 2018 payday was ranked #2 among all U.S. public companies. It was exceeded only by Elon Musk’s TESLA package ($2.8 billion). Context Discovery’s producers typically earn 10% of the …
Why do Netflix-type Subscription Video On Demand / Over-The-Top (SVOD/OTT) services succeed? Or fail? My colleague Dr John Morse (Byron Media) shared a very useful presentation / webinar from research firm Parks Associates titled AVOIDING OTT’s TOP FIVE MISTAKES. The key is Subscriber Retention. More than 25% of current SVOD/OTT customers have recently cancelled a …