Sam Barcroft has built a pioneering production company that is successfully adapting to the new digital content universe. He describes Barcroft Media‘s strategy of servicing traditional channels, SVOD services like Netflix, and the new digital platforms like Facebook. Facebook Watch is a Winner: Barcroft is an early and enthusiastic production partner for Facebook Watch. Launched …
Dr John Morse heads the consumer research firm Byron Media. He is a highly-respected industry veteran with a deep specialization in viewing behavior. He describes how, until recently, we relied on well-established processes and research firms like Nielsen, COMSCORE and BARB to accurately calculate how many viewers watch a particular program, and what type of …
Parrot Analytics is an industry leader in tracking audience demand for television content in the new age of online video. Until recently, our industry relied on a well-established solution to rate and value the audience for a specific program or channel. Nielsen, BARB and others record program viewing decisions in a panel of homes. The panelists …
A letter from Christian Beetz: Dear Peter, Thank you very much for your Case Study and your moderation at Sunny Side. Before you go into the well deserved summer break, I would like to give you a brief update on THE CLEANERS. Christian Beetz with ARD/WDR’s Christiane Hinz. Credit : Jean-François Augé / studio-ouest.com Oscar …
NATIVE AMERICA is a premium PBS series that explores the world created by America’s first peoples. It describes their foundational belief systems that synthesize science and spirituality. The 4-part series captures the incredible diversity of the expressions of these beliefs across North, Central and South America. Providence Pictures’ President and Executive Producer/Director, Gary Glassman is …
Welcome to my second podcast on the business of the unscripted business. My Guest: Michael Hoff leads Hoff Productions, successfully delivering mainly male-targeted series and specials to dozens of networks for 25 years. In my recent popular post, Michael spelled out the evolving high-stakes world of program development. The Topic: Today’s Pitching Process. Network development execs are …
Welcome to the first of my podcasts on the business of the unscripted business. The topic: Barack and Michelle Obama have formed a production company with Netflix‘s backing. The definition of “A-Lister” will never be quite the same when it comes to pitching. What does it mean for producers that the competitive bar to earn your buyers’ …