Latest U.S. Cable Network Universes and Population Trends. Annual Nielsen Household/Persons. Update from Dr John Morse

My valued colleague Dr John Morse shared his latest Annual Nielsen Household/Persons Update for September 2020. These widely used Nielsen universe numbers provide an important context for advertising targets, and thus for programming strategies. Nielsen updates all its universe national base counts once per year that go into effect each September. Total Universe This year …

Distributing Discovery’s APOCALYPSE ’45 in the COVID Era. A podcast with Abramorama’s Karol Martesko-Fenster

Abramorama COO Karol Martesko-Fenster reveals how COVID forced a rapid turnaround in the theatrical distribution strategy for Discovery’s Apocalypse ’45. He describes the ‘virtual theatrical’ release for Oscar nominee Erik Nelson’s gripping archive-based documentary about the Pacific campaign that brought WW2 to an end. Karol shares his pre-COVID strategy and its radical switch into a …


APOCALYPSE ’45: Discovery’s powerful WW2 documentary in virtual theatrical release. A Case Study for the COVID Era

Discovery Channel and distributor Abramorama teamed for a virtual theatrical and broadcast rollout of Apocalypse ‘45. This powerful documentary from Oscar-nominee Erik Nelson recounts the harrowing end of WW2, using unseen archive and the eyewitness accounts of 24 veterans who lived through the Pacific campaign. My Apocalypse ‘45 Case Study and podcasts capture the development, …

UK Wildlife: Top 25 programs in the year of Covid. What next?

Here are the Top 25-rated British Wildlife and Pets/Lifestyle programs in 1H 2020. The nostalgic “Land & Country” theme that I described in my Top 100 UK Factual and Top 25 History posts is less prominent in the Natural History category. Viewers who love Wildlife enjoy being transported to remote locations that are mostly beyond …

REELZ Commissions 200 Originals: What do they want? What is the budget ‘Sweet Spot’?

REELZ commissions around 200 originals each year and acquires another 50+ programs. The focus is on: Celebrity, particularly from the world of entertainment, and Notoriety, in the True Crime genre. Unlike most platforms like Netflix or U.S. cable nets, REELZ acquires only U.S. rights, allowing producers to profitably exploit rest-of-world in a popular genre. I …

The Bernie Sanders Blackout: A Fast Turnaround Documentary for VICE. Case Study

In this intense U.S. election year, I caught up with filmmaker Pat McGee to explore his fast-track production of “Bernie Blackout: The Revolution Will Not Be Televised”. Broadcast on VICE network on May 13, 2020, McGee‘s investigative documentary asks: How did the news media affect Bernie Sanders‘ 2020 presidential campaign? Was his campaign sabotaged by corporate …

What producers need to know about the virtual film festivals and online markets. A podcast with Peter Broderick

Virtual documentary festivals and markets are here to stay! Online offerings won’t replace LIVE events after Covid. But virtual formats and features will enrich live programs and can dramatically extend their reach. Two Different Documentary Events: Distribution consultant Peter Broderick has written the definitive special report on CPH:DOX, the Copenhagen-based documentary festival. I helped with …

Footage.net’s David Seevers Interview: “Making the world’s best stock, news and archival footage searchable from a single site”

Footage.net is dedicated to making the world’s best stock, news and archival footage searchable from a single site, and to giving footage users the tools they need to discover and license the most relevant footage for their particular needs. David Seevers, Chief Marketing Officer and footage industry veteran shared his company’s vision and operations in …