A senior Netflix executive recently presented his company’s strategy of continuous innovation. It reveals how BIG DATA drives the personalization of programming decisions. It’s a very useful read for anyone who is pitching to a SVOD service. (Don’t miss my in depth coverage of Netflix and the SVOD market.) Enjoy my selection of slides from …
The wave of upsets by outsider candidates in this year’s Democratic Party pre-selection battles is being fuelled by a new format: the online documentary short. These mini-documentaries tell gripping, emotional stories about the candidate’s struggles and values. The cost can be as low as $20,000: a fraction of the budget for a typical TV spot. …
I have been tracking the rightwing documentary economy and its leading personalities for several years. I saw it as a lucrative sub-niche that had the potential to disrupt the largely “progressive” character of the American documentary community. Then, several of the key characters, notably Stephen K Bannon and David Bossie, emerged as significant players in …
In just two weeks, the Science Media Awards & Summit (in the) Hub (SMASH!) is slated to open. The session and speaker lineup promises a spectacular event. This three-day, biannual conference is co-produced by Jackson Hole Wildlife Film Festival and WGBH. SMASH convenes more than 250 scientists and media makers to celebrate exceptional science media, …
THE CAT REPORT is a weekly, half-hour, presenter-led program of 13 episodes per series. It follows the lives of lions, cheetahs, hyenas and leopards of the Maasai Mara and Kruger National Park. The Beasts of the Bush have names and personalities. Their everyday, intimate encounters draw audiences into close and lasting relationships with each of them. Click …
Facebook is fumbling its video strategy. I have argued here that unlike traditional media players like Disney and Discovery, Facebook enjoys the financial scale and margins to throw endless buckets of mud against the wall of its video / social media strategy to see what sticks. That’s despite the hammering that Facebook’s reputation and enterprise value …
Parrot Analytics is an industry leader in tracking audience demand for television content in the new age of online video. Until recently, our industry relied on a well-established solution to rate and value the audience for a specific program or channel. Nielsen, BARB and others record program viewing decisions in a panel of homes. The panelists …
by Hilary Sparrow. Sometimes serendipity opens doors you never even knew were there. I met Noel Kok at the Jackson, WY airport last September. I was eavesdropping on a phone conversation between Noel, his wife and kids. He let them know he’d safely landed after a long journey and would now find a taxi to …