Netflix, Prime & Hulu Audience Data: Comparing “The Grand Tour” with Their Hit, Binge-watched Scripted Series

Netflix and Amazon Prime famously don’t disclose their viewing data. We don’t know how many subscribers are watching documentary and unscripted programs. Or how their audience breaks down, for example by gender, age, education and income. And how do the hit, binge-watched scripted series compare with the unscripted audience on the OTT/Netflix platforms? The lack of …


Netflix’s Deals with Producers and its Impact on the Channels. A Podcast with John Ford, GM of the NPACT Producers’ Association

This week’s podcast covers Netflix. Our focus is on its deals with producers. And on how the channels’ deal terms are evolving in response to the rise of the online video platforms. Sharing his experience is veteran programming executive John Ford. John is an extremely well-placed analyst of the market in his current position as General Manager …

Global Demand for Food Programs. A Podcast with Parrot Analytics’ Insights Director Karina Dixon

Our topic for this week’s podcast: Measuring demand for FOOD programs in the U.S., UK and Europe. Sharing her expertise and analysis is Karina Dixon, the Insights Director of Parrot Analytics. Karina Dixon, Insights Director of Parrot Analytics. Top Food Shows In the podcast, Karina surveys the top Food shows measured by audience demand in the UK, U.S. and Western Europe. PODCAST …

Factual Channels Continue to Lose Distribution & Revenues. Part 1: A Snapshot with Byron Media’s Dr John Morse

U.S. Basic Cable / Satellite channels are experiencing powerful headwinds from three sources: Households Using Television (HUTS) are in decline as viewers seek their entertainment from online platforms. The Distribution footprints of channels are shrinking as viewers cut the cord or switch to skinny bundles. And Ratings for the channels are falling as the audience shifts to …

The Development History of NATIVE AMERICA, a $3-4 million Signature PBS Series. A Case Study

NATIVE AMERICA is a premium PBS series that explores the world created by America’s first peoples. It describes their foundational belief systems that synthesize science and spirituality. The 4-part series captures the incredible diversity of the expressions of these beliefs across North, Central and South America. Providence Pictures’ President and Executive Producer/Director, Gary Glassman was preparing …