Coronavirus: Consumers Watch More Television. Networks can’t exploit the opportunity due to their lost capacity

Nielsen published a fascinating report yesterday concerning the increased media consumption of U.S. consumers during our Coronavirus shutdown. The analysis is based on a study of Total Usage of Television (TUT) during two severe weather crises: Hurricane Harvey in Houston (2017) New York’s ‘Snow-pocalypse‘ (2016) HOUSTON TUT usage in Houston was up 56% versus the …


Netflix’s Fyre vs hulu’s Fyre. Parrot Analytics’ Courtney Williams on measuring audience engagement in the online video era. Podcast

The criminally disastrous Fyre Music Festival was covered in two documentary features that were released in January 2019: Fyre Fraud from hulu, Netflix’s Fyre: The Greatest Party That Never Happened. Who won? hulu reports 30 million subscribers against Netflix‘s 158 million. hulu was the surprise clear winner. That’s per the ‘audience engagement’ measurement developed by Parrot …

Cable Network Distribution Trends: Nielsen reports the average channel loses 6.2% homes

Nielsen recently released the December 2019 Household Universe Estimates (UEs) for cable nets. The full report is available from my valued colleague Byron Media’s Dr John Morse. Findings: Comparing US Cable Network HH UEs for December 2018 vs. 2019: Cord cutting continued. The average network lost 3,591,000 homes year over year (-6.2%) The wired cable …

Are U.S. Cable Channels Heading Over a Cliff? An audience snapshot at the end of the ‘Teens

Are Netflix and the streamers killing the channels’ business? And thus are opportunities shrinking for producers at the end of the ’20-teens’? Sample – 12 Factual Channels: For my presentation to the upcoming New York State Bar Association annual conference, Nielsen aggregated the Primetime audience for 12 channels that focus on Factual programs. They are: …

Ken Burns’ COUNTRY MUSIC triples PBS’s prime time average

The audience for COUNTRY MUSIC extends Ken Burns‘ run as the high-performing PBS documentarian. The average audience over 8 episodes was 4.42 million. That’s more that 3x the PBS average for prime (1.24 million). And slightly higher than the average for the VIETNAM series (4.38 million). COUNTRY MUSIC maintained its audience, even returning to peak …

NETFLIX 2020: What You Need To Know Now! Save 20%

NETFLIX 2020: What You Need To Know Now! is my updated study of how Netflix buys documentaries. Netflix has been a black box for the documentary production community. My new research reveals much more about Netflix’s strategy, programming decisions, budgets, deal terms, preferred producers, and the business model that drives it all. The new study …