Fading U.S. Channels: How steep is their audience decline in the streaming era?

Variety Intelligence recently published Fading Ratings, featuring a useful series of charts that captures the downward audience trend over five-to-seven years of several portfolios of U.S. networks. The starting points are 2014 or 2016. SVOD’s Rising: The context-setting chart highlights the rise of Netflix and the top subscription streamers. The SVOD’s may be leading the …

Annual Nielsen Update of U.S. Population Trends and Latest Household Universes

Byron Media’s John Morse reports that Nielsen’s widely-used TV universe numbers provide an important context for advertising and therefore for programming and production targets. Nielsen updates all its universe national base counts once every year in September and they are the official estimates for 2022. KEY TAKEAWAYS: PAST YEAR CHANGES This year the total US …

Netflix’s 41% of Time Spent dominates viewing of commissioned & acquired programs

What is Netflix’s share of U.S. viewing? Last month I reported on Comscore’s June 2021 findings that Netflix (26% market share) and YouTube (21%) dominate viewership on connected TV’s. The key Comscore measure is ‘Time Spent’. Here’s the chart: Misleading However, the data is misleading if you are a producer, distributor or programmer whose job …

News Roundup: Climate Change Documentaries Breaking Through?

The COP 26 UN Climate Change Conference opens in Glasgow on October 31, bringing urgency to the race to save our planet. Documentary commissioners, producers and distributors have responded with lots of new orders. Does global warming have the urgent audience appeal of programs that address hot button issues like true crime, gender, and social …

Netflix & YouTube dominate viewing of streamers. End of Discovery+ as a standalone?

Netflix (26% market share) and YouTube (21%) dominate viewership on connected TV’s. The launch and rollout of powerful new streamers like Disney+, HBO Max, Paramount+ and Discovery+ hardly dented their dominance. Their combined share of the key measure of Time Spent dropped only 2% in 18 months. The outlook is not promising for the new …