Program Tune-in is Boosted by BIG DATA plus Psychographics plus Targeted Promo’s plus Addressable TV’s. New Case Study

BIG, BIG DATA combined with addressable program promotions is a recipe that drives targeted audiences to view programs on channels. That’s the key Takeaway from a Case Study shared by Cambridge Analytica (CA). The Good News: It means higher ratings, stronger revenue streams, and more money for programming. Cambridge Analytica: CA’s giant database captures 2,000 …

Facebook Dominates While Newspaper Publishers Pivot to Video: Takeaways for Channels?

Print publishers like The Washington Post, The New York Times and The Guardian are pivoting to video. However, their turn to video fuels Facebook‘s dominance of Social Media while adding costs to the suffering newspaper business model. Strategy: The strategy of former print media players is to: Integrate video into their online reporting, and Commission short-form documentaries …


Generational Switch From Cable / Satellite to Streaming Services: Pew Research

The data is rolling in to confirm the generational switch in TV viewing from cable / satellite channels to streaming services. Young U.S. Adults 18-29 report that the primary way they watch TV is 61% Online vs 31% Cab/Sat. Adults 65+ prefer Cab/Sat (84%) vs Online streaming services (5%). These are the recent findings of the Pew …

UK Ratings Snapshot, 1H 2017: The Sizzling 60 Documentaries & Lifestyle Hits

It’s always a pleasure to share my semi-annual report card on the top-rated UK documentary and lifestyle programs. I enjoy the compelling diversity and quality of the UK industry. SIZZLING SIXTY Here are the Top 60 Documentaries, Lifestyle & Current Affairs programs for UK through June 30, 2017 (in thousands). Channel Programme ‘000 1 BBC 1 Countryfile 7,670 …

U.S. Factual Networks: Ten Year Viewing Trends. Sunny Side Takeaway #1

A 10-year ratings snapshot shows that U.S. factual networks are far from falling off a cliff. And Europe has increased potential as a co-production partner. That’s the message that I shared over and over in my panels and meetings at last week’s productive and enjoyable Sunny Side of the Doc. Chart Nielsen kindly shared a …

“Hamilton’s America”: A Snapshot of the Television, Digital & Social Media Audiences for a PBS Hit

Hamilton’s America is a recent PBS documentary hit that sets helpful benchmarks for the U.S. public television audience. The data also captures how PBS measures – and values – social media engagement. Presented by WNET’s GREAT PERFORMANCES strand, Hamilton’s America features Lin-Manuel Miranda, the creator of the Broadway super-hit Hamilton. The feature-length documentary chronicles the life …