Cable Network Distribution Trends: Nielsen reports the average channel loses 6.2% homes

Nielsen recently released the December 2019 Household Universe Estimates (UEs) for cable nets. The full report is available from my valued colleague Byron Media’s Dr John Morse. Findings: Comparing US Cable Network HH UEs for December 2018 vs. 2019: Cord cutting continued. The average network lost 3,591,000 homes year over year (-6.2%) The wired cable …

Are U.S. Cable Channels Heading Over a Cliff? An audience snapshot at the end of the ‘Teens

Are Netflix and the streamers killing the channels’ business? And thus are opportunities shrinking for producers at the end of the ’20-teens’? Sample – 12 Factual Channels: For my presentation to the upcoming New York State Bar Association annual conference, Nielsen aggregated the Primetime audience for 12 channels that focus on Factual programs. They are: …


Ken Burns’ COUNTRY MUSIC triples PBS’s prime time average

The audience for COUNTRY MUSIC extends Ken Burns‘ run as the high-performing PBS documentarian. The average audience over 8 episodes was 4.42 million. That’s more that 3x the PBS average for prime (1.24 million). And slightly higher than the average for the VIETNAM series (4.38 million). COUNTRY MUSIC maintained its audience, even returning to peak …

NETFLIX 2020: What You Need To Know Now! Save 20%

NETFLIX 2020: What You Need To Know Now! is my updated study of how Netflix buys documentaries. Netflix has been a black box for the documentary production community. My new research reveals much more about Netflix’s strategy, programming decisions, budgets, deal terms, preferred producers, and the business model that drives it all. The new study …

The most in-demand documentaries in the world: Congratulations from Parrot Analytics

At an event held this week during the MIPCOM global TV conference, leading TV data analytics company Parrot Analytics gave attendees a sneak peek of the most in-demand shows of 2019 so far. Parrot Analytics will host the Global TV Demand Awards for the second year at NATPE Miami on January 21, 2020, honoring the world’s most popular shows in several categories for …