Facebook Watch Delivers A Half Billion Views For Factual Producer. A Podcast with Sam Barcroft

Sam Barcroft has built a pioneering production company that is successfully adapting to the new digital content universe. He describes Barcroft Media‘s strategy of servicing traditional channels, SVOD services like Netflix, and the new digital platforms like Facebook. Facebook Watch is a Winner: Barcroft is an early and enthusiastic production partner for Facebook Watch. Launched …

Off The Fence: Latest for Mipcom. Royals. Wildlife. Aerials. Science/Tech. Crime, and more

With Mipcom just around the corner, here is a sneak peek into what’s coming up for leading independent factual distributor Off The Fence. Highlights include two brand new BBC Studios series: Scotland from the Sky (3 x 60′) Victoria & Albert: The Wedding(2 x 60’/1 x 90′). To continue building on the success of the 100+ hours of Aerial shows in …


Facebook Unscripted Strategy: From “Video First” to “Video Fumble”

Facebook is fumbling its video strategy. I have argued here that unlike traditional media players like Disney and Discovery, Facebook enjoys the financial scale and margins to throw endless buckets of mud against the wall of its video / social media strategy to see what sticks. That’s despite the hammering that Facebook’s reputation and enterprise value …

Program Development & Pitching Trends. Podcast with Michael Hoff

Welcome to my second podcast on the business of the unscripted business. My Guest: Michael Hoff leads Hoff Productions, successfully delivering mainly male-targeted series and specials to dozens of networks for 25 years. In my recent popular post, Michael spelled out the evolving high-stakes world of program development. The Topic: Today’s Pitching Process. Network development execs are …

Hulu: The Appetite for Documentary Viewing on the Home of “The Handmaid’s Tale”

Do online video subscribers watch documentaries? This week’s post pulls back the curtain, but just a little. Research firm Comscore tracks Monthly Uniques for Hulu, the #3 U.S. online subscription service after Netflix and Amazon. The Findings: The data is by programming category: And here is the detail: HULU Monthly Uniques, March 2018   Millions …