NETFLIX DOCUMENTARIES, GERMANY : Formula 1 leads the Top 20 Originals in 2019 from Parrot Analytics. Compare Demand for Documentaries with Scripted Originals like Black Mirror

This post covers the online demand for Netflix Original Documentaries in Germany. I also compare the demand for Netflix documentaries with the streamer’s Scripted Original hits like Black Mirror. Measuring Audience Demand: The data is provided by research firm Parrot Analytics which measures online audience demand for programs across all platforms. Today’s post continues my series on Netflix’s …


NETFLIX DOCUMENTARIES, AUSTRALIA : The Top 20 Originals in 2019 from Parrot Analytics. Plus a Comparison with UK and U.S. Demand

This post covers the online demand for Netflix Original Documentaries in Australia. The Australian findings reveal an overwhelming similarity with the U.S. and UK, also English-speaking markets. Its as if Australia is a distant Wales or Hawaii with precious little national identity with respect to its Netflix audience’s appetite. Measuring Audience Demand The data is …

NETFLIX DOCUMENTARIES USA: The Top 20 Originals in 2019 from Parrot Analytics. Plus: ‘Stranger Things’ vs David Attenborough’s ‘Our Planet’

Netflix famously keeps its audience data a deep secret. We lack even high-level measures of its documentary viewing, much less the detailed demographics from the likes of Nielsen and BARB that drive the broadcast and Cab/Sat sectors. That’s a problem for the Unscripted / Documentary eco-system. Producers, schedulers and their funders are shooting in the …

Getting Real at Realscreen: A Podcast with Michael Hoff, Veteran Producer

In this week’s podcast, veteran unscripted producer Michael Hoff shares his Takeaways on the Realscreen Summit. Realscreen was held in New Orleans for the first time this year. Michael is President & Executive Producer of Hoff Productions. Key Takeaways include: Michael says that network executives are regaining their footing after enduring the recent hard impacts of …

Lifetime’s Hit Docuseries Surviving R. Kelly Busts Through Our Netflix Fixation

Surviving R. Kelly is a timely reminder that a well-told docuseries can ignite a popular conversation, even if its not on Netflix. The three-night, six-hour Lifetime series features multiple women who say they were sexually abused by the singer.  Many of them were minors when they met the “Pied Piper of R&B”. Trailer: Audience Surviving R. …

Netflix, Prime & Hulu Audience Data: Comparing “The Grand Tour” with Their Hit, Binge-watched Scripted Series

Netflix and Amazon Prime famously don’t disclose their viewing data. We don’t know how many subscribers are watching documentary and unscripted programs. Or how their audience breaks down, for example by gender, age, education and income. And how do the hit, binge-watched scripted series compare with the unscripted audience on the OTT/Netflix platforms? The lack of …