Facebook Unscripted Strategy: From “Video First” to “Video Fumble”

Facebook is fumbling its video strategy. I have argued here that unlike traditional media players like Disney and Discovery, Facebook enjoys the financial scale and margins to throw endless buckets of mud against the wall of its video / social media strategy to see what sticks. That’s despite the hammering that Facebook’s reputation and enterprise value …


Program Development & Pitching Trends. Podcast with Michael Hoff

Welcome to my second podcast on the business of the unscripted business. My Guest: Michael Hoff leads Hoff Productions, successfully delivering mainly male-targeted series and specials to dozens of networks for 25 years. In my recent popular post, Michael spelled out the evolving high-stakes world of program development. The Topic: Today’s Pitching Process. Network development execs are …

Hulu: The Appetite for Documentary Viewing on the Home of “The Handmaid’s Tale”

Do online video subscribers watch documentaries? This week’s post pulls back the curtain, but just a little. Research firm Comscore tracks Monthly Uniques for Hulu, the #3 U.S. online subscription service after Netflix and Amazon. The Findings: The data is by programming category: And here is the detail: HULU Monthly Uniques, March 2018   Millions …

Audience Ratings Information for Producers: Arming Yourself for Negotiations

Producers are at a big disadvantage in negotiations with U.S. networks because they lack industry information such as program ratings, network distribution trends, and network revenues. Best Deal We create customized reports for each producer that provides the knowledge that they need to get the best deal in the US marketplace. The reports include complete …

U.S. Factual Networks: Ten Year Viewing Trends. Sunny Side Takeaway #1

A 10-year ratings snapshot shows that U.S. factual networks are far from falling off a cliff. And Europe has increased potential as a co-production partner. That’s the message that I shared over and over in my panels and meetings at last week’s productive and enjoyable Sunny Side of the Doc. Chart Nielsen kindly shared a …