Parrot Analytics is an industry leader in tracking audience demand for television content in the new age of online video. Until recently, our industry relied on a well-established solution to rate and value the audience for a specific program or channel. Nielsen, BARB and others record program viewing decisions in a panel of homes. The panelists …
The “Best of British” is one of my most popular posts that lists the year’s highest-rated unscripted programs in the UK. For a different look at 2018 through June 30, I combined the Documentary, Factual, Lifestyle & Current Affairs categories. My expanding coverage of Audience Analysis is sponsored by Parrot Analytics. Watch out for more …
Welcome to my second podcast on the business of the unscripted business. My Guest: Michael Hoff leads Hoff Productions, successfully delivering mainly male-targeted series and specials to dozens of networks for 25 years. In my recent popular post, Michael spelled out the evolving high-stakes world of program development. The Topic: Today’s Pitching Process. Network development execs are …
Do online video subscribers watch documentaries? This week’s post pulls back the curtain, but just a little. Research firm Comscore tracks Monthly Uniques for Hulu, the #3 U.S. online subscription service after Netflix and Amazon. The Findings: The data is by programming category: And here is the detail: HULU Monthly Uniques, March 2018 Millions …
Producers are at a big disadvantage in negotiations with U.S. networks because they lack industry information such as program ratings, network distribution trends, and network revenues. Best Deal We create customized reports for each producer that provides the knowledge that they need to get the best deal in the US marketplace. The reports include complete …
A 10-year ratings snapshot shows that U.S. factual networks are far from falling off a cliff. And Europe has increased potential as a co-production partner. That’s the message that I shared over and over in my panels and meetings at last week’s productive and enjoyable Sunny Side of the Doc. Chart Nielsen kindly shared a …
How do you measure the performance of unscripted and documentary programs online and in social media? It’s a big question because Amazon, Netflix and other online platforms don’t share their data on the performance of their programs. And that’s a problem for the unscripted / documentary eco-system, which has enjoyed at least some access to …
Who are the BIG GUNS in the Wild West of Social Media Video? Video is the fastest growing segment of the social media industry. Facebook has 1.57 billion mobile Monthly Active Users, and dominates video: Over 7.9 million videos were uploaded directly to FB last month. They generated over 208 billion views… For 1.1 million +/- …