This post covers the online demand for Netflix Original Documentaries in Germany. I also compare the demand for Netflix documentaries with the streamer’s Scripted Original hits like Black Mirror. Measuring Audience Demand: The data is provided by research firm Parrot Analytics which measures online audience demand for programs across all platforms. Today’s post continues my series on Netflix’s …
This post covers the online demand for Netflix Original Documentaries in Australia. The Australian findings reveal an overwhelming similarity with the U.S. and UK, also English-speaking markets. Its as if Australia is a distant Wales or Hawaii with precious little national identity with respect to its Netflix audience’s appetite. Measuring Audience Demand The data is …
Netflix famously keeps its audience data a deep secret. We lack even high-level measures of its documentary viewing, much less the detailed demographics from the likes of Nielsen and BARB that drive the broadcast and Cab/Sat sectors. That’s a problem for the Unscripted / Documentary eco-system. Producers, schedulers and their funders are shooting in the …
In this week’s podcast, veteran unscripted producer Michael Hoff shares his Takeaways on the Realscreen Summit. Realscreen was held in New Orleans for the first time this year. Michael is President & Executive Producer of Hoff Productions. Key Takeaways include: Michael says that network executives are regaining their footing after enduring the recent hard impacts of …
Surviving R. Kelly is a timely reminder that a well-told docuseries can ignite a popular conversation, even if its not on Netflix. The three-night, six-hour Lifetime series features multiple women who say they were sexually abused by the singer. Many of them were minors when they met the “Pied Piper of R&B”. Trailer: Audience Surviving R. …
The 2019 Sweet Spots Study is out now! The Study is an invaluable guide to cost benchmarks for network commissions. What do 31 U.S. channels pay for original programs? For documentaries and specials? And for reality series? Does my pitch fall in the budget “Sweet Spot” for my target network? My interviews with executives and …
Netflix and Amazon Prime famously don’t disclose their viewing data. We don’t know how many subscribers are watching documentary and unscripted programs. Or how their audience breaks down, for example by gender, age, education and income. And how do the hit, binge-watched scripted series compare with the unscripted audience on the OTT/Netflix platforms? The lack of …
Our topic for this week’s podcast: Measuring demand for FOOD programs in the U.S., UK and Europe. Sharing her expertise and analysis is Karina Dixon, the Insights Director of Parrot Analytics. Karina Dixon, Insights Director of Parrot Analytics. Top Food Shows In the podcast, Karina surveys the top Food shows measured by audience demand in the UK, U.S. and Western Europe. PODCAST …