Why do Netflix-type Subscription Video On Demand / Over-The-Top (SVOD/OTT) services succeed? Or fail? My colleague Dr John Morse (Byron Media) shared a very useful presentation / webinar from research firm Parks Associates titled AVOIDING OTT’s TOP FIVE MISTAKES. The key is Subscriber Retention. More than 25% of current SVOD/OTT customers have recently cancelled a …
Producers are on the receiving end of another rate card reduction from Amazon Prime Video Direct. The online retail behemoth is cutting U.S. royalties from the present range of 6 to 15 cents per-hour-viewed. The new rate is between 4 and 10 cents per-hour-viewed. A similar 33% rate reduction is being introduced in UK, Germany …
Quibi is showing up in my conversations as an active buyer that is outbidding legacy networks. The ‘Quibi’ brand name does not refer to a Vietnamese appetizer: It is short for ‘quick bites.’ Funded by Disney, Alibaba, Comcast and others, it is a video streaming venture run by corporate heavyweights Meg Whitman (CEO) and Jeffrey …
There are two drivers of a success for an SVOD service: Subscriber Acquisition & Retention. Netflix continues to attract new subs during its relentless global expansion. Its retention rate is reported to be high, despite recent rate increases. Subscribers keep on coming, and they don’t go away. Here are several reasons why: Source: U.S Subscribers, …
Dear Friends & Colleagues, It’s been a fascinating year to report on the online video tsunami that is restructuring our industry. As the New Year approaches, we often feel that Netflix and Amazon Prime in particular are changing everything, and at an accelerating rate… I hope that my analysis of the emerging ecosystem for documentary and unscripted programs helps you …
Is the U.S. Cable /Satellite Channels business facing its Napster moment? That’s when a disruptive online solution (Napster) sucks the revenues out of an established business model (the CD-based retail music industry.) Cord-cutting accelerated to record levels in the 3rd Quarter, surprising industry analysts. Cord-nevers: The mainly Millennial non-cabled home is a growing segment. Cord-nevers …
This week’s podcast covers Netflix. Our focus is on its deals with producers. And on how the channels’ deal terms are evolving in response to the rise of the online video platforms. Sharing his experience is veteran programming executive John Ford. John is an extremely well-placed analyst of the market in his current position as General Manager …
Anthony Bourdain measured up as #2 in the entire online video universe. He was eclipsed only by the BBC’s massive Planet Earth / Blue Planet franchise. That’s the key finding from Parrot Analytics‘ latest measure of global online engagement in documentary programs and series. Parrot is a cutting-edge research firm that sweeps up millions and …