Netflix’s Deals with Producers and its Impact on the Channels. A Podcast with John Ford, GM of the NPACT Producers’ Association

This week’s podcast covers Netflix. Our focus is on its deals with producers. And on how the channels’ deal terms are evolving in response to the rise of the online video platforms. Sharing his experience is veteran programming executive John Ford. John is an extremely well-placed analyst of the market in his current position as General Manager …


Facebook Unscripted Strategy: From “Video First” to “Video Fumble”

Facebook is fumbling its video strategy. I have argued here that unlike traditional media players like Disney and Discovery, Facebook enjoys the financial scale and margins to throw endless buckets of mud against the wall of its video / social media strategy to see what sticks. That’s despite the hammering that Facebook’s reputation and enterprise value …

Hulu: The Appetite for Documentary Viewing on the Home of “The Handmaid’s Tale”

Do online video subscribers watch documentaries? This week’s post pulls back the curtain, but just a little. Research firm Comscore tracks Monthly Uniques for Hulu, the #3 U.S. online subscription service after Netflix and Amazon. The Findings: The data is by programming category: And here is the detail: HULU Monthly Uniques, March 2018   Millions …