Anthony Bourdain measured up as #2 in the entire online video universe. He was eclipsed only by the BBC’s massive Planet Earth / Blue Planet franchise. That’s the key finding from Parrot Analytics‘ latest measure of global online engagement in documentary programs and series. Parrot is a cutting-edge research firm that sweeps up millions and …
Facebook is fumbling its video strategy. I have argued here that unlike traditional media players like Disney and Discovery, Facebook enjoys the financial scale and margins to throw endless buckets of mud against the wall of its video / social media strategy to see what sticks. That’s despite the hammering that Facebook’s reputation and enterprise value …
Welcome to the first of my podcasts on the business of the unscripted business. The topic: Barack and Michelle Obama have formed a production company with Netflix‘s backing. The definition of “A-Lister” will never be quite the same when it comes to pitching. What does it mean for producers that the competitive bar to earn your buyers’ …
The program development process is changing in ways that are very consequential for the profitability of independent producers. That’s the message from Michael Hoff, founder and CEO of Hoff Productions, based in the Bay Area since 1993. Michael has been a great friend and valued supporter of this newsletter. We have been sharing notes about the …
Do online video subscribers watch documentaries? This week’s post pulls back the curtain, but just a little. Research firm Comscore tracks Monthly Uniques for Hulu, the #3 U.S. online subscription service after Netflix and Amazon. The Findings: The data is by programming category: And here is the detail: HULU Monthly Uniques, March 2018 Millions …