NETFLIX DOCUMENTARIES, AUSTRALIA : The Top 20 Originals in 2019 from Parrot Analytics. Plus a Comparison with UK and U.S. Demand

This post covers the online demand for Netflix Original Documentaries in Australia. The Australian findings reveal an overwhelming similarity with the U.S. and UK, also English-speaking markets. Its as if Australia is a distant Wales or Hawaii with precious little national identity with respect to its Netflix audience’s appetite. Measuring Audience Demand The data is …


Case Study: POMPEII RISING: A €1.6 Million Coproduction from France’s Gedeon Productions

POMPEII RISING is an ambitious €1.6 million budget Science / History project from France’s Gedeon Programmes. Coproduction partners include French, German, Japanese and other international public broadcasters, and the online subscription platform CuriosityStream. In this Case Study for Sunny Side of the Doc we capture the development, production, distribution and select deal highlights of POMPEII …

Discovery CEO David M Zazlav earned $128 million in 2018

Discovery’s CEO David M Zazlav earned $128 million in 2018 That’s according to an executive compensation analysis published in today’s New York Times. Mr Zazlav’s 2018 payday was ranked #2 among all U.S. public companies. It was exceeded only by Elon Musk’s TESLA package ($2.8 billion).   Context Discovery’s producers typically earn 10% of the …

Chasing Netflix: The Keys to Success & Failure for New Online Video Services

Why do Netflix-type Subscription Video On Demand / Over-The-Top (SVOD/OTT) services succeed? Or fail? My colleague Dr John Morse (Byron Media) shared a very useful presentation / webinar from research firm Parks Associates titled AVOIDING OTT’s TOP FIVE MISTAKES. The key is Subscriber Retention. More than 25% of current SVOD/OTT customers have recently cancelled a …

Quibi: $1 Billion for Short-form Content. Watch the Pitch. Why I Think It’s a Long Shot. Lessons from CBS Cable, Discovery and China’s TikTok

Quibi is showing up in my conversations as an active buyer that is outbidding legacy networks. The ‘Quibi’ brand name does not refer to a Vietnamese appetizer: It is short for ‘quick bites.’ Funded by Disney, Alibaba, Comcast and others, it is a video streaming venture run by corporate heavyweights Meg Whitman (CEO) and Jeffrey …

Netflix: Why Subscriber Retention is High as New Subs Flock to the SVOD Leader

There are two drivers of a success for an SVOD service: Subscriber Acquisition & Retention. Netflix continues to attract new subs during its relentless global expansion. Its retention rate is reported to be high, despite recent rate increases. Subscribers keep on coming, and they don’t go away. Here are several reasons why: Source: U.S Subscribers, …