Last week I shared my survey of the PBS audience in the Netflix Era. Many readers commented on my Takeaway that PBS is defying its recent reputation as ‘old school’ and ‘yesterday.’ PBS is gaining stature against the Wild West of online viewing because it is a brand that is highly trusted for its curated …
Why do Netflix-type Subscription Video On Demand / Over-The-Top (SVOD/OTT) services succeed? Or fail? My colleague Dr John Morse (Byron Media) shared a very useful presentation / webinar from research firm Parks Associates titled AVOIDING OTT’s TOP FIVE MISTAKES. The key is Subscriber Retention. More than 25% of current SVOD/OTT customers have recently cancelled a …
by Peter Broderick, Paradigm Consulting. The most important change at Sundance this year was the unprecedented success of women. US Dramatic Competition included nine films directed or co-directed by women and eight films directed or co-directed by men. This was a remarkable change from the consistent selection in each of the previous four years of …
The feature documentary is booming. That’s the message from Sundance 2019. Reported bids for rights approach $20 million. Topping the list is Knock Down the House, the Sundance Audience Award winner that captures the run for Congress in 2018 of the “AOC” superstar Alexandria Ocasio-Cortez. The SVOD giant reportedly bid $10 million for worldwide rights. That’s …
In my previous post, Byron Media’s Dr John Morse captured the year-to-year subscriber losses for a selection of U.S. Cable / Satellite channels. Nat Geo Wild and Smithsonian gained subscribers, though from smaller footprints than the major networks. Read the full report here. Lost Revenues: What is the revenue impact of these subscriber losses? Basic …
The “Best of British” is one of my most popular posts that lists the year’s highest-rated unscripted programs in the UK. For a different look at 2018 through June 30, I combined the Documentary, Factual, Lifestyle & Current Affairs categories. My expanding coverage of Audience Analysis is sponsored by Parrot Analytics. Watch out for more …
PBS commissions Science specials and series in addition to the NOVA pipeline. Top 5 Non-NOVA Science: Update “Farthest – Voyager In Space” is a standalone special produced by HHMI Tangled Bank Studios for PBS, and not a Secrets Of The Dead episode. Context: PBS’s average primetime rating is 1.41. That translates as an audience of 2,116,000 …
Wildlife programming is an area of strategic focus and growth for PBS: Natural History appeals strongly to PBS’s core audience. And the genre is bringing in new and younger viewers. Ratings Revealed: Is the PBS audience for Natural History as big as many claim? How old are the viewers? Who originates the programs? How many …