Who are the documentary buyers? What do they want? How many? Deal highlights and more

Twelve documentary buyers and producers reveal what drives their decisions. Each commissioner is driven by a particular strategy, pipeline and budget ‘sweet spot’. Each producer describes a unique path from concept through funding and production to distribution. Since 2010, the mission of my Documentary Business newsletter has been to reveal how these individual production pathways …

SNAP: The paths to mobile video success that Quibi missed

While Quibi collapsed, its key mobile video competitor SNAP showed what could have been. Snap started as a user-generated mobile content and social media venture. The target: Gen Z and millennials. Camera technology is at the center of its value prop. Watch the SNAP promo. Video Strategy: Snap expanded beyond user-generated content Its free Discover …


Factual Production in the Age of the Coronavirus

As New York City moved into Coronavirus shutdown this weekend, I wondered about the effects of the increasingly restrictive response to the epidemic on program production and delivery schedules. NBA Started It When the NBA cancelled its season, most of the world’s leading Sports franchises followed. Next came Late Night Talk shows with their live …

Sunny Side Cyber Week Sale

Chasing Netflix: The Keys to Success & Failure for New Online Video Services

Why do Netflix-type Subscription Video On Demand / Over-The-Top (SVOD/OTT) services succeed? Or fail? My colleague Dr John Morse (Byron Media) shared a very useful presentation / webinar from research firm Parks Associates titled AVOIDING OTT’s TOP FIVE MISTAKES. The key is Subscriber Retention. More than 25% of current SVOD/OTT customers have recently cancelled a …