Here’s a quick and very interesting late Summer post for my readers who value the UK factual market: I checked the average audience across the UK Top 10 and Top 100 for the 5 years since 2015 in the Documentary & Lifestyle categories. I expected to see a steady decline as British viewers drifted away …
It’s always a pleasure to share the UK’s highest-rated documentary and unscripted programs. Here is my ratings snapshot for 1H 2019. #1-50 are followed by my brief Takeaways. Then #51-100. Why UK Matters! The UK is the #2 English-speaking television market. It enjoys a well-funded Factual sector that has been a creative innovator for generations. …
This post covers the online demand for Netflix Original Documentaries in Germany. I also compare the demand for Netflix documentaries with the streamer’s Scripted Original hits like Black Mirror. Measuring Audience Demand: The data is provided by research firm Parrot Analytics which measures online audience demand for programs across all platforms. Today’s post continues my series on Netflix’s …
This post covers the online demand for Netflix Original Documentaries in France. Measuring Audience Demand: The data is provided by research firm Parrot Analytics which measures online audience demand for programs across all platforms. Today’s post continues my series on Netflix’s Top 20 Original Documentaries. Parrot Analytics has generously shared their proprietary data on the Top 20 Documentary …
This post covers the online demand for Netflix Original Documentaries in Australia. The Australian findings reveal an overwhelming similarity with the U.S. and UK, also English-speaking markets. Its as if Australia is a distant Wales or Hawaii with precious little national identity with respect to its Netflix audience’s appetite. Measuring Audience Demand The data is …
The demand for Netflix documentaries in the UK reveals more similarities than differences compared with the U.S. That’s according to research firm Parrot Analytics which measures online audience demand for programs across all platforms. Parrot’s Demand Expressions® is a valuable workaround for Netflix’s notorious black hole for information about its audience. Measuring Audience Demand Today’s …
Last week I shared my survey of the PBS audience in the Netflix Era. Many readers commented on my Takeaway that PBS is defying its recent reputation as ‘old school’ and ‘yesterday.’ PBS is gaining stature against the Wild West of online viewing because it is a brand that is highly trusted for its curated …
Why do Netflix-type Subscription Video On Demand / Over-The-Top (SVOD/OTT) services succeed? Or fail? My colleague Dr John Morse (Byron Media) shared a very useful presentation / webinar from research firm Parks Associates titled AVOIDING OTT’s TOP FIVE MISTAKES. The key is Subscriber Retention. More than 25% of current SVOD/OTT customers have recently cancelled a …