Michael Hoff is a veteran producer who has delivered more than 1,000 hours of mainly male-targeted Factual Entertainment to dozens of clients. Michael shares his 5 Top Takeaways for 2019… focusing on how the shift to streaming is changing the ways that cable channels commission programs. Listen to Hoff Productions’ Michael Hoff (25 min) Michael …
Are Netflix and the streamers killing the channels’ business? And thus are opportunities shrinking for producers at the end of the ’20-teens’? Sample – 12 Factual Channels: For my presentation to the upcoming New York State Bar Association annual conference, Nielsen aggregated the Primetime audience for 12 channels that focus on Factual programs. They are: …
The Nyoongar Stadium Documentary project is an inspiring story of how new digital screens, multi-platform distribution and an imaginative approach to outreach combined to create a well-funded documentary format. The Challenge: Perth’s state-of-the-art football stadium was being built on a traditionally significant meeting ground of the Aboriginal first nation Nyoongar people. How could West Australia’s …
Here’s a quick and very interesting late Summer post for my readers who value the UK factual market: I checked the average audience across the UK Top 10 and Top 100 for the 5 years since 2015 in the Documentary & Lifestyle categories. I expected to see a steady decline as British viewers drifted away …
Netflix famously keeps its audience data a deep secret. We lack even high-level measures of its documentary viewing, much less the detailed demographics from the likes of Nielsen and BARB that drive the broadcast and Cab/Sat sectors. That’s a problem for the Unscripted / Documentary eco-system. Producers, schedulers and their funders are shooting in the …
Why do Netflix-type Subscription Video On Demand / Over-The-Top (SVOD/OTT) services succeed? Or fail? My colleague Dr John Morse (Byron Media) shared a very useful presentation / webinar from research firm Parks Associates titled AVOIDING OTT’s TOP FIVE MISTAKES. The key is Subscriber Retention. More than 25% of current SVOD/OTT customers have recently cancelled a …
Ellen Windemuth launched OFF THE FENCE from her basement 25 years ago. In this week’s podcast, Ellen: Looks back at her company’s launch. Reflects on the particular challenges then for women in a male-dominated industry. Explores how Off The Fence grew into an industry-leading independent distributor / producer with a turnover of around $20 million. Describes her …
With MIPDoc and MIPTV only a few days away, here is a sneak preview of what’s coming up from ZDFE.unscripted, the factual department of ZDF Enterprises. ZDFE.unscripted is heading to Cannes with an impressive slate of new programs and two sessions not to be missed: ZDF Enterprises’ Ralf Rueckauer and Off the Fence’s Ellen Windemuth …