Netflix, Prime & Hulu Audience Data: Comparing “The Grand Tour” with Their Hit, Binge-watched Scripted Series

Netflix and Amazon Prime famously don’t disclose their viewing data. We don’t know how many subscribers are watching documentary and unscripted programs. Or how their audience breaks down, for example by gender, age, education and income. And how do the hit, binge-watched scripted series compare with the unscripted audience on the OTT/Netflix platforms? The lack of …


Global Demand for Food Programs. A Podcast with Parrot Analytics’ Insights Director Karina Dixon

Our topic for this week’s podcast: Measuring demand for FOOD programs in the U.S., UK and Europe. Sharing her expertise and analysis is Karina Dixon, the Insights Director of Parrot Analytics. Karina Dixon, Insights Director of Parrot Analytics. Top Food Shows In the podcast, Karina surveys the top Food shows measured by audience demand in the UK, U.S. and Western Europe. PODCAST …

Revenues Drain from the U.S. Cable / Satellite Programming Ecosystem. Part 2: Subscriber Losses for a Snapshot for 23 Channels

In my previous post, Byron Media’s Dr John Morse captured the year-to-year subscriber losses for a selection of U.S. Cable / Satellite channels. Nat Geo Wild and Smithsonian gained subscribers, though from smaller footprints than the major networks. Read the full report here. Lost Revenues: What is the revenue impact of these subscriber losses? Basic …

Factual Channels Continue to Lose Distribution & Revenues. Part 1: A Snapshot with Byron Media’s Dr John Morse

U.S. Basic Cable / Satellite channels are experiencing powerful headwinds from three sources: Households Using Television (HUTS) are in decline as viewers seek their entertainment from online platforms. The Distribution footprints of channels are shrinking as viewers cut the cord or switch to skinny bundles. And Ratings for the channels are falling as the audience shifts to …

Facebook Watch Delivers A Half Billion Views For Factual Producer. A Podcast with Sam Barcroft

Sam Barcroft has built a pioneering production company that is successfully adapting to the new digital content universe. He describes Barcroft Media‘s strategy of servicing traditional channels, SVOD services like Netflix, and the new digital platforms like Facebook. Facebook Watch is a Winner: Barcroft is an early and enthusiastic production partner for Facebook Watch. Launched …

Off The Fence: Latest for Mipcom. Royals. Wildlife. Aerials. Science/Tech. Crime, and more

With Mipcom just around the corner, here is a sneak peek into what’s coming up for leading independent factual distributor Off The Fence. Highlights include two brand new BBC Studios series: Scotland from the Sky (3 x 60′) Victoria & Albert: The Wedding(2 x 60’/1 x 90′). To continue building on the success of the 100+ hours of Aerial shows in …

Netflix: How Its Continuous Innovation Strategy Drives Programming Decisions

A senior Netflix executive recently presented his company’s strategy of continuous innovation. It reveals how BIG DATA drives the personalization of programming decisions. It’s a very useful read for anyone who is pitching to a SVOD service. (Don’t miss my in depth coverage of Netflix and the SVOD market.) Enjoy my selection of slides from …