Channel 4 is Britain’s youth-targeted, edgy broadcast network.: What is C4’s unscripted strategy? What do they want? What are examples of recent hits? What does C4 pay for programs? For a Sunny Side Meet the Executive session, Fatima Salaria shared Channel 4’s vision and programming priorities. Fatima announced today that she is departing C4 to …
I’m reading in The New York Times about the complex system of COVID-testing and armband ID’s used by the director Baltasar Kormakur to get his Sci-Fi series back into production. According to Mr Kormakur, as well as a rigorous protocol for testing, temperature-taking and masking, “those wearing yellow armbands could be near the camera; the …
Michael Hoff is a veteran producer who has delivered more than 1,000 hours of mainly male-targeted Factual Entertainment to dozens of clients. Michael shares his 5 Top Takeaways for 2019… focusing on how the shift to streaming is changing the ways that cable channels commission programs. Listen to Hoff Productions’ Michael Hoff (25 min) Michael …
Are Netflix and the streamers killing the channels’ business? And thus are opportunities shrinking for producers at the end of the ’20-teens’? Sample – 12 Factual Channels: For my presentation to the upcoming New York State Bar Association annual conference, Nielsen aggregated the Primetime audience for 12 channels that focus on Factual programs. They are: …
The Nyoongar Stadium Documentary project is an inspiring story of how new digital screens, multi-platform distribution and an imaginative approach to outreach combined to create a well-funded documentary format. The Challenge: Perth’s state-of-the-art football stadium was being built on a traditionally significant meeting ground of the Aboriginal first nation Nyoongar people. How could West Australia’s …
Here’s a quick and very interesting late Summer post for my readers who value the UK factual market: I checked the average audience across the UK Top 10 and Top 100 for the 5 years since 2015 in the Documentary & Lifestyle categories. I expected to see a steady decline as British viewers drifted away …
Netflix famously keeps its audience data a deep secret. We lack even high-level measures of its documentary viewing, much less the detailed demographics from the likes of Nielsen and BARB that drive the broadcast and Cab/Sat sectors. That’s a problem for the Unscripted / Documentary eco-system. Producers, schedulers and their funders are shooting in the …
Why do Netflix-type Subscription Video On Demand / Over-The-Top (SVOD/OTT) services succeed? Or fail? My colleague Dr John Morse (Byron Media) shared a very useful presentation / webinar from research firm Parks Associates titled AVOIDING OTT’s TOP FIVE MISTAKES. The key is Subscriber Retention. More than 25% of current SVOD/OTT customers have recently cancelled a …