Program Tune-in is Boosted by BIG DATA plus Psychographics plus Targeted Promo’s plus Addressable TV’s. New Case Study

BIG, BIG DATA combined with addressable program promotions is a recipe that drives targeted audiences to view programs on channels. That’s the key Takeaway from a Case Study shared by Cambridge Analytica (CA). The Good News: It means higher ratings, stronger revenue streams, and more money for programming. Cambridge Analytica: CA’s giant database captures 2,000 …

Facebook’s Video Strategy: “Throw Lots Of Video Against The Wall. See What Sticks!”

Wall Street to Facebook CEO Mark Zuckerberg: “You have 2 billion monthly users and immense monetization capability. “Your move into video will have big knock-on impacts on producers, channels and others in the video ecosystem.” “So tell us: What is Facebook’s video strategy?” Zuckerberg: “Well, I think the answer to that is we don’t know …


Facebook Dominates While Newspaper Publishers Pivot to Video: Takeaways for Channels?

Print publishers like The Washington Post, The New York Times and The Guardian are pivoting to video. However, their turn to video fuels Facebook‘s dominance of Social Media while adding costs to the suffering newspaper business model. Strategy: The strategy of former print media players is to: Integrate video into their online reporting, and Commission short-form documentaries …

MIP Cancun Co-production Matchmaking Market: Last Chance to Register for Pre-scheduled 1-to-1 Meetings with Industry Leaders

October 13 is the last date for producers and production executives to register for your eight guaranteed 1-on-1 meetings with potential copro partners like Netflix, Amazon, Televisa, FOX Networks, Discovery, Globo and more! The new MIP Cancun Co-Production Matchmaking Market, November 15-17, 2017, will be the leading one-to-one partnership forum for Latin America. Format As well as …

U.S. Cable Channels Forecast: Dark Clouds With Silver Linings. Takeaways

Industry analyst SNL Kagan forecasts a big decline in U.S. multichannel video subscriber homes: 2015: 98.1 million. 2027: 77.4 million. That’s down 21%. There are 119.6 million U.S. TV Homes  today. SVOD Expands: According to SNL Kagan the online video subscriber base will expand to 94.6 million homes from around 80 million today. The SVOD …

An Expert Challenges The “China’s Booming Middle Class” Theory

A colleague writes from China in response to my post that opportunities will be created from China’s addition of 870 million middle class consumers: You miss the point about the growing Chinese middle class and, come to think of it, about SVOD here in China. Where to start? First, let’s talk about the middle class television …