Nat Geo 3.0: ‘Challenger Disaster’ Premiere Ratings

My highlight for this week’s excellent Realscreen was CEO Courteney Monroe’s presentation of her team’s strategy for Nat Geo 3.0.
  • She raised big questions that I’ll cover soon.

Last week, we ‘Case Studied’ Nat Geo’s Challenger Disaster: The Lost Tapes.

The Challenger special deserves close analysis as a model for future Nat Geo global commissions.

kristaRoad

It also marks a welcome return of the historical archive to the top of the list of programs that:

  • Capture marketable audiences,
  • Are cost-effective,
  • Cross borders,
  • And add value to the channel’s brand.

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Today’s post is a quick snapshot of Monday’s U.S. Cable ratings when the Challenger film premiered.

  • The selection of data from TV-Recaps-Reviews is edited here to eliminate Sports / Talk, etc.
  • Not all the programs are Unscripted.
  • The snapshot captures the relative audience of Nat Geo, Scripps, Discovery, which is making a welcome comeback, A+E Networks, and other channels that air Unscripted programs.

Cable Ratings for Monday, January 25

Show Network 18-49 Rating Viewers (Millions)
1 WWE Monday USA 1.53 4.183
3 Love & Hip Hop VH1 1.5 2.778
5 Stevie J & Joseline Go H,wood VH1 1.33 2.559
6 K. Michelle: My Life VH1 1.18 2.253
7 Fast N’ Loud Discovery 1.01 2.544
8 Teen Mom MTV 0.96 1.676
9 Hit the Floor VH1 0.78 1.546
10 Diesel Brothers Discovery 0.75 1.787
11 Vanderpump Rules Bravo 0.74 1.596
14 Kids Baking Champ. Food 0.56 1.844
15 American Dad TBS 0.54 1.037
17 Cake Wars Food 0.51 1.45
18 House Hunters HGTV 0.47 1.698
20 Ellen’s Design Challenge HGTV 0.45 1.724
21 House Hunters Int’l HGTV 0.45 1.703
23 The Magicians Syfy 0.41 1.113
27 True Life MTV 0.36 0.642
28 E! News E! 0.33 0.795
29 Untying the Knot Bravo 0.3 0.739
30 Guilty Pleasures Food 0.29 0.864
31 Vanity Fair Confdl ID 0.28 1.099
32 Angie Tribeca TBS 0.28 0.692
34 Watch What Happens Live Bravo 0.24 0.675
35 Murder Comes to Town ID 0.24 1.204
37 Top 5 Restaurants Food 0.22 0.69
38 Make It Pop Nickelodeon 0.2 1.134
39 Fameless TruTV 0.19 0.447
42 Recovery Road Freeform 0.16 0.458
43 Challenger Disaster: Lost Tapes NatGeo 0.14 0.544
44 @Midnight Comedy 0.14 0.316
45 Fameless TruTV 0.13 0.352
46 War & Peace History 0.12 0.614
48 Best Bargain Places Travel 0.1 0.258
49 Fatal Attraction TV One 0.09 0.299
50 War & Peace Lifetime 0.09 0.477
51 Justice By Any Means TV One 0.08 0.269
52 War & Peace A&E 0.08 0.346
53 Beach Town Countdown Travel 0.07 0.188
54 Top Gear: Races BBCA 0.07 0.179
55 Could I Live There? Travel 0.07 0.219
56 Could I Live There? Travel 0.06 0.189
57 Almost Royal BBCA 0.01 0.04
58 Almost Royal BBCA 0.01 0.025

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Aidc_long

My AIDC Panels

  • I’m excited about seeing many of my readers in Melbourne, my home town.
  • Both panels are expert-packed!
  • The AIDC team is doing a great job.
  • Please make a point of saying hello!

DEMYSTIFYING VOD
What Video On Demand Means for Docs
Monday 29 February
2.45-3.45pm
https://www.aidc.com.au/sessions/demystifying-vod

  • Rebecca Heap, Head of Strategy and Digital, iView / ABC
  • Roger Jackson, Co-founder, Kinonation
  • Sharon Ramsay-Luck, Head of Sales & Business Development, ABC Commercial
  • Moderator: Peter Hamilton

MAXIMIZE YOUR AIDC
Sunday 28 February
3.30-5pm

  • Jeni McMahon, Screen Victoria
  • Roy Ackerman, Pulse Films
  • Leanne Pooley, Filmmaker
  • Penny Robins, Producer
  • Maya Newell, Producer/Filmmaker
  • Phil Craig, AIDC Board
  • Moderator: Peter Hamilton

My introductory presentation will cover trends across the documentary / unscripted sector. Don’t miss it.