The ‘Pawn Stars’ Reality Boom: Leftfield Pictures Snapshot, 2012. How Many Hours? Channels? What’s Next?

The light bulb that became Pawn Stars was first switched on in the back of a Vegas van in 2008.

Pawn Stars is now History Channel’s breakout hit show:

  • It ranks #1 in 2012 amongst all U.S. cable non-fiction series, followed by Jersey Shore.
  • And last time I checked, it averages nearly 5.6 million viewers.

That Las Vegas van was driven by emerging New York-based producer, Leftfield Pictures

  • In 2007, before Pawn Stars, Leftfield produced 1 television hour.
  • This year: more than 230 hours!!
  • And two of the Top 10 unscripted hits on U.S. cable.
This week, courtesy of Leftfield’s Brent Montgomery and his generous team, we measure the ‘Pawn Stars Reality Boom’:

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Leftfield’s Secret Sauce

For a unique, detailed analysis of the Rise and Rise of ‘Pawn Stars’ and Leftfield Pictures, you can purchase ($29:95) and instantly download our original Case Study here.  Each commission, every success factor: don’t miss our informative and inspirational new profile of today’s hottest nonfiction production company!

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LEFTFIELD PICTURES SNAPSHOT, 2012
(August estimate)

Produced

  • Episodes – 205
  • Hours – 103

Aired

  • Episodes – 151
  • Hours – 75.5

To Be Produced

  • Episode #’s – 243
  • Hours – 128.5

To Be Aired

  • Episode #’s – 60
  • Aired Hours – 30

Total for 2012
(August estimate)

  • Produced episodes: 448
  • Produced hours: 231.5

CURRENT SERIES

  • American Restoration (airing) History, 86×30
  • Ball Boys (waiting to cycle) ABC, 12×30
  • Cajun Pawn Stars (airing) History, 42×30
  • Counting Cars (premiering 8/13), History 13×30
  • Monster In-Laws (airing) A&E, 23×30
  • Oddities, Science (airing) 73×30
  • Oddities San Francisco (airing), Science, 18×30
  • Odd Folks Home, (TBD) Science, 6×30
  • Pawn Stars (airing) History, 274×30

IN THE WORKS

  • Bid & Destroy (in Production) National Geographic, 12×30
  • Famous Yard Sale – w.t. (in Development) Lifetime, 16×30
  • Full Metal Racket – (in Production) CMT, 10×30
  • Health Inspectors (in Production) Food Network, 7×30
  • Unannounced Series (in development) Animal Planet, 8×30
  • Unannounced Series (in development) OWN, 6×60
  • Unannounced Series (in envelopment) History, 11×30
  • Unannounced Series (in development) truTV, 4×30
  • Pilots in development at A&E, 3×30
  • Pilot in development at Bio, 2×60
  • Pilot in development at Lifetime, 1×30

Channels  Served: 2012

  • History
  • A&E
  • Lifetime
  • Bio
  • Science
  • Animal Planet
  • CMT
  • Food
  • Nat Geo
  • ABC
  • truTV
  • OWN

International

  • Pawn Stars and American Restoration are among the anchors of A+E Networks’ expanding international operation.
  • Regional versions are on various agendas.
  • Leftfield may set up a UK office – or the acquisition of an existing UK producer.

PAWN STARS EXPERT VIDEO PANEL

    • Mary Donahue, Executive Producer, History Channel who describes how the History team developed and launched Pawn Stars
    • Brent Montgomery, Leftfield Pictures and creator of Pawn Stars
    • Rob Miller, Peleton Entertainment, Leftfield’s agent
  • Sit back/lean forward and watch their stories and practical insights!

PREFERRED SUPPLIERS??

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 Westdoc Workshop

  • Thanks to the packed room of delegates who contributed to our sizzling Westdoc Workshop in LA last Sunday.
  • Your feedback has been great.
  • Tom Jennings and Chris Hilton, two talented and very experienced producers joined my co-presenter Stephen Harris to help untangle the trends that drive the documentary / reality sector.
  • Many thanks also to Westdoc co-founders Richard Propper (L) Chuck Braverman (R), and the Westdoc team!

Photo: Danna  Kinsky

Next: Watch this space for notes and video from the Westdoc Workshop.

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Editorial Assistance: Alexander Watson / George Mokhiber