U.S. Channels: Where are the Producers Located? 2/2

PIN-POINTING THE GREEN LIGHTS 2/2

Last week, we published our sensitivity analysis of the locations of producers who are suppliers to U.S. Factual networks.

Following are the findings 7 more of the 25+ channels that we surveyed:

Methodology

  • We reviewed Upfront and other new programming announcements for 2010/2111
  • We tracked down the locations of the cited producers
  • We put them in 5 buckets:
    • LA
    • New York
    • Other U.S. (mainly Washington DC)
    • London (usually with an office in LA or NY)
    • Other International (mainly Canada and Australia, and often a ‘player’ like Canada’s Cineflix with a U.S operation)
  • Caution: this is a very useful exercise: 
    • It is based on extensive current data
    • But it is not a comprehensive survey of network schedules and sources

Snapshot

   LA NY Other US UK Other Intl
TLC 48% 0% 40% 12% 1%
OWN/Oprah 40% 20% 40% 0% 0%
Planet Green 24% 27% 0% 33% 16%
Style 60% 20% 20% 0% 0%
Oxygen 49% 49% 0% 3% 0%
Bravo 50% 27% 18% 4% 0%
Sundance / IFC 24% 15% 0% 62% 0%

 

  • The Findings confirm last week’s picture of an industry niche that appears less bi-coastal than LA-biased, but with exceptions
  • This tendency will become more pronounced as channels develop character-driven series
  • OWN’s heavy ‘Other US’ bucket tracks Oprah’s Chicago home base

DRESDEN

We’re excited to be heading off to The World Congress of Science and Factual Producers (WCSFP).

  • Watch out for our reports and analysis