discovery+ tops the SVOD “Most Streaming Sign-ups” list for U.S. in its launch month.
discovery+ accounts for a 19% share of US SVOD signups in January according to new data released by ANTENNA, a subscription insights provider.
- That puts d+ ahead of HBO Max (14%), Disney+ (13%) and Hulu and CBS All Access (each with 11%).
- discovery+ launched on January 4 in the U.S.
- Parent Discovery Inc recently estimated its streamer would have 12 million paying subscribers by February 28, including 7 mn in U.S.
(d+ is the purpley color at top right)
- ANTENNA said that the majority of discovery+ signups came through 3rd-party distributors like Apple, Amazon and Roku.
- The data excludes signups via d+’s promotional deal with Verizon.
- Over half of discovery+ signups were for the ad-free tier priced at $6.99 per month.
- By comparison back in July 2020, ANTENNA said that less than a quarter of Peacock signups were for its ad-free tier.
- In 2019, Hulu said the majority of its subscribers chose its ad-supported tier.
- discovery+ launched with 55k TV episodes from its catalog along with a relatively thin stream of Originals.
- According to VideoNuze, that’s more hours than are available on Netflix, Disney+, Peacock and HBO Max.
- discovery+ announced plans to add 1,000 hours of originals this year.
- d+ positions itself as the definitive SVOD for “real-life entertainment” versus the classic factual content that built the brand. (Listen to Dan Salerno)
Dan Salerno’s d+ Report Card
- “All in” with discovery+: 11 million subscribers. What does it mean? Don’t miss Dan’s informative and expert podcast
- A 1st look at the appearance, functionality & content selections. Podcast. Plus snapshots of the d+ subscriber interface
Peter’s Outlook at Launch Announcement
- Q. How many subs to replace all those Cab/Sat revenue streams?
- A. discovery+. What You Need to Know! Key Facts and Takeaways
And here is the ANTENNA report. “Discovery+ Launch Impact”