U.S. Cable Channels: Legacy networks retain significant if declining footprints

We often listen in to discussions about the rise of Netflix and the streamers as if cable / satellite channels have gone the way of VHS tapes.

Not so fast!

Byron Media‘s John Morse generously shared a 4Q 2021 snapshot of the distribution footprints of U.S. cable channels, filtered here for documentary/unscripted buyers and news programmers.

The data provides useful context for tomorrow’s Desktop Documentaries‘ webinar with programming guru Dan Salerno.

Channel U.S. HH (000)
A&E 75,139
AMC 76,341
AccuWeather 33,496
American Heroes 36,748
BBC America 70,854
BET 74,459
BRAVO 76,853
Baby First 38,843
Black News 42,749
CNBC 70,411
CNN 78,295
Cooking Channel 45,916
DISCOVERY 78,931
DIY 40,528
Destination America 30,920
Discovery En Espanol 6,325
Discovery Familia 5,697
Discovery Family 37,189
Discovery Life 31,558
E! 77,132
FOOD 79,842
FOX NEWS 76,810
FUSE 34,178
FX 77,733
FYI 47,368
HGTV 79,758
HISTORY 75,254
HLN 76,241
ID Investigation Discovery 78,080
JUSTICE CENTRAL 47,177
LIFETIME 74,773
LOGO 27,430
MSNBC 70,912
MTV 74,614
MTV2 54,959
Motor Trend 66,664
Nat Geo Wild 50,117
National Geographic 76,709
Newsmax 50,296
OWN 66,360
OXYGEN 64,120
Ovation 32,168
POP 65,342
Paramount 68,414
Pursuit 23,930
Reelz 41,953
SCIENCE 47,739
SYFY 73,524
Smithsonian 39,897
Sundance 62,322
TBS 78,813
TLC 78,099
TNT 78,626
TRAVEL 76,081
TRU 74,199
WEATHER 66,972
Cowboy 22,570
UP 50,305
USA 77,770
VH1 74,676
Vice 59,048
WEtv 71,761

Takeaways

Legacy channel operators like Discovery, Disney, Paramount, NBCUniversal and others are balancing the launch of their streaming platforms with the need to continue programming their networks that enjoy enviable if declining distribution, audiences and revenues.

For a comparison with 2018 distribution footprints, read John Morse’s Factual Channels Continue to Lose Distribution & Revenues.


About Byron Media

Thanks to John Morse and Byron Media for today’s distribution data.

Dr Morse is a longtime valued partner who specializes in audience profiling for all media including production companies, channels and streaming services. 

Byron’s research has been widely used by industry organizations for 25+ years.

Contact John for more information.  He can help with audience measurement and documenting the value of viewers for producers and sponsors using a combination of primary and syndicated research.

  • Visit www.ByronMedia.com.
  • Or call his NYC office at 516-627-5634 for a complimentary evaluation of your company’s research needs.