Tom Brady Gave a Facebook Filmmaker Intimate Access to His Private Life. “It’s Like Therapy”

Facebook’s rising power comes partly from its unique access to the hardest-to-get documentary stories.
That’s a key message of a fascinating article by Mark Leibovich in the Sports section of today’s The New York Times.
Brady and his wife, Gisele Bündchen, after losing to the Giants in the Super Bowl in 2012. Credit Rob Carr/Getty Images
“Tom vs Time”
  • “Tom vs Time” is a multi-episode documentary series about Tom Brady, the New England Patriots’ unstoppable 40-year old quarterback.
  • The Facebook Watch series is produced by filmmaker Gotham Chopra, a friend of Brady’s who is the son of celebrity wellness guru Deepak Chopra.
“Intimate” Access
  • The filmmaker “was granted sweeping access to Brady in an array of intimate settings.”
  • “There is extensive footage of Brady at his Brookline, Mass., home, with his children, with his wife, Gisele Bündchen, on family retreats to Costa Rica, on a bro-trip to Montana ..” and much more.
  • Chopra said. “But I do think, as we talked, he was sort of discovering parts of himself. It’s like therapy. It’s the process of saying it and giving voice to it.”

The series tracks Brady as this NFL season comes to a climax.

  • Here is the link to Mark Leibovich’s excellent story in the NY Times.
  • As I read the story, I wondered what Facebook’s unscripted video strategy will deliver next, backed by 2 billion global subscribers, BIG DATA, and an Enterprise Value of $483 billion?
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