Chasing Netflix: The Keys to Success & Failure for New Online Video Services

Why do Netflix-type Subscription Video On Demand / Over-The-Top (SVOD/OTT) services succeed?

Or fail?

My colleague Dr John Morse (Byron Media) shared a very useful presentation / webinar from research firm Parks Associates titled AVOIDING OTT’s TOP FIVE MISTAKES.

  • The key is Subscriber Retention.
  • More than 25% of current SVOD/OTT customers have recently cancelled a subscription.
  • And more services are failing.

Why Useful?

  • Parks’ analysis helps us understand the operational landscape that is replacing the Broadcast/Cab/Sat multi-channel model.
  • It will help you to better pitch your ideas to SVOD services.
  • You will be better placed to evaluate the chances for success of new platform launches from:
    • Giants like Disney – with Nat Geo included in the offer – Apple and Warner.
    • Smaller and mid-size players (for example, Discovery/BBC) that are targeting niche content areas such as Wildlife.

Read the PPT

Netflix Operations Revealed

 


Sweet Spot Study 2019