Veteran programmer Dan Salerno checks in on the appearance, functionality and content selection of Discovery’s ‘month new’ streaming service, discovery+. Sample screenshots follow.
Listen to Dan Salerno (15′)
- No surprise: d+ is heavily targeted towards female viewers who are attracted to the lifestyle brands TLC, HGTV, Food, ID and even OWN.
- There’s less apparent promotion of shows that capture the vibe of pre-2005 Discovery with an emphasis on factual and documentary shows.
- I ask Dan: Is d+ cannibalizing Discovery’s original offerings on the channels?
- Stayed tuned in the weeks ahead to Dan Salerno for more on discovery+, Disney+ and other streamers!
Home Page featuring a key highlight and the discovery+ Originals link, followed by their key network brands
discovery+ Originals and Trending Shows follow the same horizontal menu format. Most of the trending titles are popular legacy brands and spinoffs
Relationships category with horizontal menus for Trending and Highlights. A&E Network brands are integrated with Discovery Networks and discovery+ Originals brands.