“How Audience Research Can Make or Break Your Pitch” Realscreen Masterclass

How Audience Research Can Make or Break Your Pitch
Realscreen Masterclass
Sunday, January 26, 2014 1:30 PM – 3:30 PM, Georgetown East

Netflix and Amazon have entered the original programming space, including, in the case of the former, with non-fiction content.  These companies are shaking up the traditional process for selecting shows by using enormous stores of user data and algorithms to help determine what their customers want to see.

As some networks in the U.S. and the UK are turning to non-traditional prediction market data to make more informed decisions, this workshop will address the dramatic changes in the way that television content is being selected.  Media Predict’s CEO, Brent Stinski, will talk about how prediction markets may be used to sift out show concepts that offer the highest odds for success.

This workshop will also take you step by step through the program approvals process for typical channels, highlighting the array of research tools that network executives use to help green light – or renew – your shows; outlining the research data that producers should have at their fingertips before they pitch network development teams; and analyzing how much the ‘gut feel’ of network programmers, producers and agents will give way to an approvals process that relies more heavily on consumer research input.

Speaking:

Brad DancerMaster Class Leader
SVP, Programming, Planning and Research
National Geographic Channel

Brent StinskiMaster Class Leader
Founder and CEO
Media Predict

Peter HamiltonMaster Class Leader / Moderator
Founder, Publisher and Editor
DocumentaryTelevision.com

How to Register

  • Realscreen delegates may sign up for up to two (2) Master Classes.
  • An additional registration fee of $325 will apply.

Information on how to sign up will be emailed to registered Master Class delegates prior to the opening date.

  • Sign up opens Wednesday, December 4th, 2013 at 11:00 AM (ET) on a first come, first served basis.

Register for Realscreen here.

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