NETFLIX 2021: What You Need To Know Now!


  • Database of 260+ documentary commissions & acquisitions
  • Each entry includes logline, poster, executive producers, producers, director, talent, box office & more
  • Who to contact! 50 Key Netflix decision-makers worldwide who buy documentaries & unscripted series
  • Netflix’s ‘preferred producers’ who may partner with you to pitch your project.
  • How much does Netflix spend on Originals?
  • Budgets & Deals
  • The economics of subscription video streaming
  • Trends & Competition (Disney, Apple, Google + more)
  • 185 pages

Regular price: $249.00 /
Cyber Week Sale: Now 50% off!
Discount price: $125.00

Bonus: Documentary Production Roadmap: 46 Case Studies from Development to Distribution (Sale ends 11/30/2020)

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Netflix What You Need To Know Now! cover image


Your ‘GPS’ for navigating the Netflix programming landscape… and getting a deal!

My unique and updated Netflix 2021 report is an invaluable guide to Netflix’s documentary programming landscape.

It lists the key documentary contacts and how to reach them.

My guide expands the limited information Netflix provides to the documentary community regarding its strategy, programming preferences, and viewing audience.

Database: Finding the Bullseye

The core of the report is my updated database of 260+ documentary originals & acquisitions, with 175 projects added in 2020.

  • My selection reveals the genres & topics that are in the Netflix bullseye.
  • The database helps you understand if your project is ‘in the ballpark.’ Or not!
  • Each entry lists the credited director, producers and production company.
  • The database is a record of the A-Listers who are Netflix’s preferred producers.
  • These names are invaluable for producers who lack access to Netflix and who need to ‘team up’ with established producers to get their project developed and pitched.
  • Each database entry includes the trailer, key talent, and box office if available.

Netflix Executives: Who to pitch?

  • The How-to guide lists 50 Netflix executives led by Lisa Nishimura who are responsible for Originals, acquisitions and series.
  • This rapidly expanding team is located in LA, London, Paris, Amsterdam and Mexico.
  • The Netflix email address format is your guide to reaching specific programming execs.

The Economics of Subscription Video

  • The guide includes my detailed analysis and projections for the SVOD sector, with compelling charts.
  • The information will be invaluable as you develop your strategy and approach investors and funders.
  • Also included are snapshot analyses of Netflix audience impacts in U.S., UK, Australia, France and Germany.


Netflix’s Innovation Strategy

  • A senior executive presentation describes how Netflix’s constant tweaks to the subscriber’s interface drives programming decisions.
  • Continuous testing is core to the Netflix culture.
  • You must understand Netflix’s operational mindset to shape your pitches and to develop your relationship with the company and its preferred producers.

NETFLIX: WHAT YOU NEED TO KNOW NOW! 2021 is an invaluable resource that fills the gap about Netflix, its strategy and programming decisions, preferred producers, and business model.

Key contact information will link you to Netflix documentary decision-makers.

Regular price: $249.00 /
Cyber Week Sale: Now 50% off!
Discount price: $125.00

Bonus: Documentary Production Roadmap: 46 Case Studies from Development to Distribution (Sale ends 11/30/2020)

What they are saying about the Study
“As doc filmmakers, it’s incumbent on us to do our homework and be as current as possible. That’s why we’re so fortunate to have Peter Hamilton, a veteran documentary business consultant who has written the ultimate guide to Netflix.” Doug Block, co-founder of D-Word,the leading documentary community 
“Incredible that you obtained such a useful inside read on such an opaque company & submission process.” Jonathan Dann, Jon Dann Communications, and winner of 3 Peabody awards