PBS Strategy in the Streaming Era: Meet Sylvia Bugg, PBS Chief Programming Executive & General Manager at Sunny Side of the Doc

Sylvia Bugg is PBS‘s highly-respected Chief Programming Executive & General Manager, General Audience Programming.

Sylvia shares her strategy and program highlights in our engaging Meet the Executive session for Sunny Side of the Doc.

Watch the Session:

Key Themes

I begin by asking Sylvia how PBS is adapting to the streaming era.

She references clips to describe in detail three key programming themes that capture her strategy:

  • Climate Change / Environment
  • State of Democracy
  • Social Justice / Racial Equity

Diversity & Inclusion

In a revealing Q&A, I ask Sylvia how PBS plans to move beyond rhetoric to systemic change in its promotion of diversity.

We conclude by exploring PBS’s openness to international partners, trends in the Arts genre, and her guidance for producers who intend to pitch PBS.

Don’t miss Sylvia Bugg in Sunny Side’s Meet the Executive video presentation.