The Rise of Netflix Increases Pressures on Producers. My Big Takeaways for 2018

Here are my key Takeaways for 2018. It was the year in which Netflix accelerated its challenge to the entire film and television eco-system, with the Amazon behemoth adding to the disruptive force of online video. 1.Channels Under Threat. Factual commissions boomed since the mid-Eighties. A tiny documentary market exploded into the global Unscripted industry …

Program Tune-in is Boosted by BIG DATA plus Psychographics plus Targeted Promo’s plus Addressable TV’s. New Case Study

BIG, BIG DATA combined with addressable program promotions is a recipe that drives targeted audiences to view programs on channels. That’s the key Takeaway from a Case Study shared by Cambridge Analytica (CA). The Good News: It means higher ratings, stronger revenue streams, and more money for programming. Cambridge Analytica: CA’s giant database captures 2,000 …