The Rise of Netflix Increases Pressures on Producers. My Big Takeaways for 2018

Here are my key Takeaways for 2018. It was the year in which Netflix accelerated its challenge to the entire film and television eco-system, with the Amazon behemoth adding to the disruptive force of online video. 1.Channels Under Threat. Factual commissions boomed since the mid-Eighties. A tiny documentary market exploded into the global Unscripted industry …

PBS History Programming: Audience & Pipeline. Top 5

This post continues my coverage of the PBS audience for History and Science for delegates attending WCSFP Congress in San Francisco. The focus here is on the strands American Experience, American Masters and Secrets of the Dead. Also profiled are the highest-rated PBS History specials and limited series outside the strands. Next post: The Vietnam War. …


Audience Ratings Information for Producers: Arming Yourself for Negotiations

Producers are at a big disadvantage in negotiations with U.S. networks because they lack industry information such as program ratings, network distribution trends, and network revenues. Best Deal We create customized reports for each producer that provides the knowledge that they need to get the best deal in the US marketplace. The reports include complete …

Facebook’s Video Strategy: “Throw Lots Of Video Against The Wall. See What Sticks!”

Wall Street to Facebook CEO Mark Zuckerberg: “You have 2 billion monthly users and immense monetization capability. “Your move into video will have big knock-on impacts on producers, channels and others in the video ecosystem.” “So tell us: What is Facebook’s video strategy?” Zuckerberg: “Well, I think the answer to that is we don’t know …

Facebook Dominates While Newspaper Publishers Pivot to Video: Takeaways for Channels?

Print publishers like The Washington Post, The New York Times and The Guardian are pivoting to video. However, their turn to video fuels Facebook‘s dominance of Social Media while adding costs to the suffering newspaper business model. Strategy: The strategy of former print media players is to: Integrate video into their online reporting, and Commission short-form documentaries …