The Rise of Netflix Increases Pressures on Producers. My Big Takeaways for 2018

Here are my key Takeaways for 2018. It was the year in which Netflix accelerated its challenge to the entire film and television eco-system, with the Amazon behemoth adding to the disruptive force of online video. 1.Channels Under Threat. Factual commissions boomed since the mid-Eighties. A tiny documentary market exploded into the global Unscripted industry …

Facebook’s Video Strategy: “Throw Lots Of Video Against The Wall. See What Sticks!”

Wall Street to Facebook CEO Mark Zuckerberg: “You have 2 billion monthly users and immense monetization capability. “Your move into video will have big knock-on impacts on producers, channels and others in the video ecosystem.” “So tell us: What is Facebook’s video strategy?” Zuckerberg: “Well, I think the answer to that is we don’t know …


Facebook Dominates While Newspaper Publishers Pivot to Video: Takeaways for Channels?

Print publishers like The Washington Post, The New York Times and The Guardian are pivoting to video. However, their turn to video fuels Facebook‘s dominance of Social Media while adding costs to the suffering newspaper business model. Strategy: The strategy of former print media players is to: Integrate video into their online reporting, and Commission short-form documentaries …