NETFLIX DOCUMENTARIES, FRANCE : The Top 20 Originals in 2019 from Parrot Analytics. Comparison with U.S., UK, Australia & Germany

This post covers the online demand for Netflix Original Documentaries in France.

Measuring Audience Demand:

  • The data is provided by research firm Parrot Analytics which measures online audience demand for programs across all platforms.
  • Today’s post continues my series on Netflix’s Top 20 Original Documentaries.
  • Parrot Analytics has generously shared their proprietary data on the Top 20 Documentary and Scripted Originals on Netflix in the U.S., UK, France, Germany & Australia.
    • Read the U.S. Top 20 post.
    • I also compare the demand for Netflix Documentaries with the streamer’s Scripted Original hits like Narcos.

Top 20 Netflix Documentary Originals
France
Demand Expressions / Capita
January 1 – July 7, 2019

Rank Title  Daily Demand 
1 Wild Wild Country             0.7130
2 Making A Murderer             0.5738
3 Our Planet             0.4904
4 Formula 1: Drive To Survive             0.4763
5 Chef’s Table             0.3053
6 Sunderland ’til I Die             0.2693
7 The Chef Show             0.2544
8 Evil Genius: America’s Most Diabolical Bank Heist             0.2507
9 Dark Tourist             0.2077
10 Street Food             0.1825
11 Abstract: The Art Of Design             0.1436
12 Conversations With A Killer: The Ted Bundy Tapes             0.1311
13 Last Chance U             0.1221
14 The Confession Tapes             0.1028
15 Dirty Money             0.0806
16 Ugly Delicious             0.0760
17 The Staircase             0.0677
18 Fyre: The Greatest Party That Never Happened             0.0657
19 Knock Down The House             0.0576
20 The Keepers             0.0572

PETER’S TAKEAWAYS

  • My Takeaways have become repetitive.
  • Parrot’s Demand Expressions® is a very useful and widely subscribed tool for programmers to value the online impact of programs, content brands and genres.
  • Demand Expressions® is a valuable workaround for Netflix’s notorious black hole for information about its audience.
  • Note that measures of online engagement deliver strategic and commercial insights, but they don’t sell soap powder like the data syndicated by the Nielsen-type ‘dinosaur’ ratings services.
  • Thanks to my Editorial Assistant: Christine Watson.

Demand Differential by Territory

  • The chart below captures the multiple of Demand for Netflix original dramas over documentaries across five territories.
  • Netflix Originals are overwhelmingly produced in English and dubbed for the non-English-speaking markets.
  • English is spoken more commonly in once-Occupied Germany than France.
  • Scripted series more easily afford a higher-end investment in dubbing than Documentaries, with the highest spend more likely in the largest territories.
  • These and I’m sure many other factors explain the gap in engagement between Scripted and Unscripted for France versus the other territories.
  • Where does that leave Australia, almost par with Germany?
      • The ABC and SBS have pulled back from documentary programming over the last two decades.
      • Maybe the Australian audience has become less familiar with the genre?

Source: Parrot Analytics

Top 20 Netflix Scripted Originals
France
Demand Expressions / Capita
January 1 – July 7, 2019

Rank Title  Daily Demand  Scale Difference
1 Stranger Things              8.8468 12.4
2 Lucifer              7.3851 12.9
3 Black Mirror              6.1570 12.6
4 La Casa De Papel              6.0555 12.7
5 Narcos              5.2839 17.3
6 13 Reasons Why              4.2939 15.9
7 Designated Survivor              3.3242 13.1
8 Sense8              2.8268 11.3
9 The OA              2.7202 13.1
10 House Of Cards              2.4133 13.2
11 The Crown              2.0648 14.4
12 Lost In Space              1.9397 14.8
13 The Society              1.8942 15.5
14 When They See Us              1.7609 17.1
15 Altered Carbon              1.6448 20.4
16 Mindhunter              1.6285 21.4
17 You              1.5897 23.5
18 Black Summer              1.5208 23.2
19 Love Death And Robots              1.5130 26.3
20 The Haunting Of Hill House              1.5037 26.3

Demand Expressions®

  • Demand Expressions® is the global TV measurement standard developed by Parrot Analytics that represents the total audience demand being expressed for a title within a market.
  • Audience demand reflects the desire, engagement and viewership, weighted by importance.
  • A stream/download is a higher expression of demand than a ‘like’/comment.

About Parrot Analytics

  • Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world’s largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms.
  • Parrot Analytics is a trusted partner to some of the biggest media companies and content creators in the world, helping them optimize content workflows in real time. Partnering with companies across the entire content supply chain, from agencies to global direct-to-consumer platforms, Parrot Analytics helps drive better production, distribution, acquisition and marketing decisions, as well as increased subscriber growth and retention.
  • The company has offices in Los Angeles, New York, London, Singapore and Auckland. Connect with us on YouTube, LinkedIn and Twitter.
  • For more information, see www.parrotanalytics.com.

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