AIDC VOD Takeaways (1/2): The VOD Boom and ABC Australia

“DEMYSTIFYING VOD” was the ambitious goal for our featured panel at this month’s excellent AIDC in booming Melbourne.

The sparkling panelists were:

  • Rebecca Heap, Head of Strategy and Digital, iView / ABC Australia
  • Sharon Ramsay-Luck, Head of Sales & Business Development, ABC Commercial
  • Roger Jackson, Co-founder and COO, Kinonation, Los Angeles

The feedback was that it was ‘mission accomplished’ for our ‘demystifying’ goal.

  • We defined the VOD models.
  • A lot of light was shone on the global VOD boom.
  • We focused on ABC Australia’s digital programming and sales strategies.
  • And there were important Takeaways for producers.

I interviewed the panelists right after the session.

ABC Strategy

  • Rebecca shares the ABC’s ‘Digital First’ strategy.
  • She describes the ABC’s accelerating but delicate shift from a linear to a dual online/linear channel model.

 

ABC: Explosion in VOD Sales Worldwide

Sharon describes a climactic, global shift to VOD.

  • She predicts that half of her team’s sales will be to VOD platforms within 36 months.
  • The ABC’s sales effort draws on its brand strength, quality original programming, and its distribution partnerships with independent Australian producers.

 

Roger Jackson

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SVOD EXPLAINED
Original Analysis for Documentary Producers

SVOD2

Opportunities, Success Factors & Deal Terms
for Netflix, Amazon, YouTube, Vimeo
 and other VOD Platforms
From DocumentaryTelevision.com with
distributor Kinonation’s Roger Jackson
Read More Here.
Download Now: $29.95

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Speaking Engagements
MIPDOC

Sunday 3 April, 9.30-10.15
THE RISE OF ONLINE ORIGINALS – WHAT DO PLATFORMS WANT?
Followed by Meet the Speakers

Designed to provide a vision of the global acquisition trends for factual content for the year to come, a panel of leading OTT and SVOD players unveil their business and editorial acquisition strategies, share their success stories and reveal upcoming projects and co-production opportunities.

►   Steve Burns, Chief Programming Officer, CuriosityStream, USA
►   Greg Diefenbach, Managing Director, Alliant Content / XiveTV, USA @OfficialXiveTV
►   Antoine Robin, Founder / President, Spicee, France
►   Peter Hamilton, Moderator

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Sunday 3 April, 14.30-15.00
HISTORY WITH A TWIST: DRAMA & TECH ROCK DOCS

Dramatic reconstruction and cutting-edge technology give History a unique perspective. Discover how state-of-the-art narrative is rocking audiences as never before and putting History at the forefront of innovative storytelling.

►   Isabelle Graziadey, Head of International Sales and Acquisitions, Terranoa, France
►   Sally Habbershaw, Vice President, International Programming, Production and Operations, A+E Networks, USA
►   Julia Schulte, International Sales Manager, France TV Distribution, France
►   Peter Hamilton, Moderator